Welcome to the FIRST and ONLY Animal Health Marketing Awards Competition

Just as the NAVC supports and celebrates the advancement of veterinary medicine, we want to recognize the dedication, intelligence and creativity from North American animal health marketing teams and agencies. The work that you do distinguishes this profession that we all love, and is often overlooked. So we created a marketing competition just for you!

PLEASE NOTE: No scratching, clawing or biting is allowed in the VETTYDome!

“THE VETTYs” welcomes submissions that appeared between January 1, 2020 and December 31, 2021. The highest-scoring winners will be revealed at the upcoming VMX Veterinary Meeting & Expo presented by The NAVC, January 15-18, 2022 and on our website.



The VETTYs are focused on products and services available through veterinarians or that support the veterinary profession, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more. Categories include:

  • Print Advertising, B2B/Trade (Single Ad)
  • Print Advertising, B2B/Trade (Campaign)
  • Direct Mail, B2B/Trade
  • In-Clinic Merchandise, Promotional/Advertising
  • In-Clinic Merchandise, Educational
  • Sales Promotion (Brochure/Sales Detailer)
  • In-Clinic Poster
  • In-Clinic Consumer Awareness Campaign
  • Website, B2B/Trade
  • Digital Sales Aid, B2B/Trade
  • Digital Education Tool, B2B/Trade
  • Digital Advertising
  • Digital Campaign
  • Social Media, B2B/Trade
  • App
  • Public Service Video 
  • Veterinary Education Video
  • Client Education Video
  • Tradeshow Booth
  • Tradeshow Experience
  • Tradeshow Graphics
  • Event/Out-of-Clinic
  • Product Launch (Campaign)
  • Integrated Campaign
  • Television Commercial, Consumer
  • Magazine Advertisement, Consumer
  • Magazine Advertisement, Consumer, Campaign
  • Newspaper Advertisement, Consumer
  • Out-of-Home, Consumer
  • Direct Mail, Consumer
  • Website, Consumer
  • Social Media Campaign, Consumer
  • Campaign, Consumer
  • Large Animal Print Ad
  • Large Animal Video
  • Large Animal Commercial
  • Large Animal Print Collateral
  • Large Animal Digital
  • Large Animal Tradeshow Booth
  • Large Animal Campaign
  • Photography
  • Illustration
  • Animation
  • Logo
  • Agency Self Promotion
  • New Category: Virtual Event
  • New Category: Digital Audio/Radio
  • New Category: Podcast

Entry Fees

For-profit companies, agencies: $275/entry
Non-profit institutions, associations, universities: $225/entry


  • Gold and Silver winners receive our sweet Medallions, on par with what you would receive if you blew up an intergalactic "death star"
  • Bronze winners receive suitable-for-framing Certificates of Excellence
  • Judges’ Awards for each judge’s favorite entry receive a gleaming tower of excellence
  • The Best of Show Awards (one for the highest-scoring For-Profit entry and one for the highest scoring Non-Profit entry) are two stunning, original works of art