“The VETTYs” winners revealed at the NAVC Conference 2017

List of Winners

The winners of “The VETTYs”, the first and only marketing competition dedicated to animal health, were revealed at the NAVC Conference held in Orlando, Florida February 4-7, 2017. The North American Veterinary Community, the leading non-profit organization committed to supporting the growth and development of the veterinary health care community, introduced the annual competition last year.

Animal health is a nearly $60 billion industry in the United States. The VETTYs is the first marketing award show that focuses on the marketing, public relations, digital, social, design and creative work created on its behalf. As the awards nickname suggests, The VETTYs are focused on products and services available through veterinarians or that support the veterinary profession, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.

“Just as the NAVC supports and celebrates the advancement of veterinary medicine, we wanted to recognize the dedication, intelligence and creativity of North America’s animal health marketing teams and agencies,” said NAVC CEO Tom Bohn.

“For years, we’ve seen great work created to support our industry, only to see it be overlooked by other award shows and marketing outlets. It’s a real honor for us to be able to shine a spotlight on the women and men who create all of this powerful and meaningful work that does so much to support both pet health and our industry’s overall growth and success.”

In all, the competition produced 35 Gold, 40 Silver and 73 Bronze awards to veterinary-focused companies and associations and their marketing agencies. The NAVC then revealed the VETTYs Grand Prizes in a special presentation held before the conference’s traditional Monday night concert presented by Merck Animal Health, which this year featured Gramm Award-winning recording artist Darius Rucker.

Canada’s Cat Healthy, in conjunction with their agency Woodruff Sweitzer, nabbed the Best of Show Award (Non-Profit) for their “That’s Cat For…” public awareness campaign. Zoetis and their agency partner Guidemark Health received the Best of Show Award (For-Profit) for their “SimparicaTM (sarolaner) Early Mailer” entry.

Judge’s Awards went to Abaxis and their agency Access TCA; Merck Animal Health and Stein IAS; and Merial, a Boehringer Ingelheim company, and their marketing partner Shepherd. The Spotlight Award, chosen by NAVC leadership, went to greyhealth group’s tradeshow booth for Hill’s Pet Nutrition.

Said Bohn, “We are thrilled by the level of participation and the response to this year’s VETTYs. We’re already working on ways to make Year 2 even better, so stay tuned…and keep the great work coming.”

 

Gold Winners

AAHA Media Kit 2017
American Animal Hospital Association

ABAXIS Tradeshow Booth
Abaxis
Access TCA

ABAXIS Tradeshow Graphics
Abaxis
Access TCA

Bravecto “Cats Are Everywhere”
Merck Animal Health
Stein IAS

Bravecto “Expect the Extraordinary” Print Ads
MSD Animal Health
Stein IAS

Bravecto “Tough Love” TV
Merck Animal Health
FCB CURE

Cat Healthy Infographic Posters
Cat Healthy
Woodruff Sweitzer

DVM Multimedia Video
DVM Multimedia

HEARTGARD Plus Integrated Campaign
Merial
Saatchi & Saatchi Wellness

Keep Them Moving With Cosequin (Ladies)
Nutramax Laboratories Veterinary Sciences, Inc.
Ron Foth Advertising

Lurking Dread Campaign
Merial
Shepherd

Lurking Dread Tradeshow Activation
Merial
Shepherd

Merck Tradeshow Booth
Merck Animal Health
Access TCA

Merck Vet Manual Postcard
Merck Veterinary Manual
MCS

Merck Veterinary Manual Animation
Merck Manuals
Likeable Media

Merial Vaccines RISK Campaign
Merial
Shepherd

NexGard & HEARTGARD Chew Truck
Merial
MSL

NexGard Hero Tails
Merial
MSL

No Bite Is Right
Bayer Animal Health
Greyhealthgroup

Onsior 2016 Canine Launch Campaign DM
Elanco Animal Health
Colle + McVoy

OraVet Magazine Ad
Merial
Saatchi & Saatchi Wellness

OraVet TV
Merial
Saatchi & Saatchi Wellness

OraVet Photography
Merial
Saatchi & Saatchi Wellness

PREVICOX 2016 Print Ad
Merial
Renavatio

Vet2Pet Quadfold
Vet2Pet

Royal Canin Brand Photography
Royal Canin
DDB New York

Simparica Early Experience Mailing
Zoetis
Guidemark Health

Snap Elisa 3-Step Animation
IDEXX
Consensus

Success Kit
Vets First Choice

Sugar & Spike Illustration
Merck Animal Health
Stein IAS

That’s Cat For (B2B)
Cat Healthy
Woodruff Sweitzer

The “How Zelnate Works” Video
Bayer Animal Health
greyhealth group

The Poop Tour
Bayer Animal Health
greyhealth group

Unleashing Our Winning Spirit Sales Meeting
Boehringer Ingelheim
Circa Healthcare

VetriFlex “Break Away From the Pack”
VetriScience Laboratories

Silver Winners

AAHA Nashville 2017 Yearly Conference Ad Series
American Animal Hospital Association

Animals Talk. MAI Animal Health Listens. (Restroom Campaign)
MAI Animal Health
dfine Branding

Bravecto Website
Merck Animal Health
FCB Cure/Flightpath

CAPC Parasite Prevalence Maps
Companion Animal Parasite Council
Venveo

Cat Healthy Website
Cat Healthy
Woodruff Sweitzer

Dakota’s Story
Zoetis, Inc.
Brown Bag Marketing LLC

Derm Dance Social Launch Video
Hill’s Pet Nutrition
Red Fuse Communications

Derm Defense Trade Ad
Hill’s Pet Nutrition
Red Fuse Communications

Diamond CARE Product Launch
Diamond Pet Foods
Woodruff Sweitzer

Driven to Bark
Petplan

fetch! Magazine (Winter Wonderland Issue)
Petplan

FRONTLINE Plus Lunch & Learn Kit
Merial
Shepherd

IDEXX 50x50 Booth Debut
IDEXX
GES

IDEXX “Picture the Difference” Experience
IDEXX
Live Marketing

Interceptor Plus Pre-Roll Video/Banner Ads
Elanco
Callahan Creek

K9 Courage Website
Zoetis Inc
Brown Bag Marketing LLC

Keep Them Moving With Cosequin (Stairs)
Nutramax Laboratory Veterinary Services, Inc.
Ron Foth Advertising

Lil’ BUB PSA
IDEXX
Lumina Media

Maybe PureVax Pure Protection
Merial
MSL

Merck Tradeshow Signage
Merck Animal Health
Access TCA

Merial Tech Champions Logo
Merial
Shepherd

Merial Tradeshow Booth
Merial
Blue Sky + Shepherd

Meta+Urinary Stress Ad
Hill’s Pet Nutrition
Red Fuse Communications

NexGard Clinic Quiz
Merial
Satori Interactive

NexGardforDogs.com
Merial
Saatchi & Saatchi Wellness

NexGard “No Hiding”
Merial Canada
Shepherd

OraStrip See Beyond Campaign
Virbac Corporation
Circa Healthcare

Pet Relief Area at PDX Airport
DoveLewis Emergency Animal Hospital

Practice Mobilizer
Sikka Software
PRP Animation
Companion Animal Health
Amerra

RALPH DTC Campaign
Zoetis
Explainify, ViralGains, Archer Malmo

SAWA PSA Competition
Hill’s Pet Nutrition
Red Fuse

Sentinel Brand Products Virtual Reality Experience
Virbac Corporation
Circa Healthcare

Simparica Key Opinion Leader Video Mailer
Zoetis
Guidemark Health

Tournament of Tails
Petplan

Tresaderm Trade Ad
Merial
Shepherd

Trifexis Website
Elanco
Callahan Creek

VCA Vethical Parasite Protection Campaign
VCA Animal Hospitals
Zed Graphic Communications Inc.

Vet Set Go Website
Vet Set Go
Venveo

VPI Tradeshow Booth
Nationwide
Access TCA

We Are Patterson Brochure
Patterson Veterinary
Patterson Creative Services

Zoetis Tradeshow Booth
Zoetis
Freeman

Bronze Winners

A Message from Lil’ BUB
IDEXX
Lumina Media

A True Partnership
Patterson Veterinary
Patterson Creative Services

Apoquel Campaign
Zoetis
Ogilvy CommonHealth Worldwide

Apoquel Ad
Zoetis
Ogilvy CommonHealth Worldwide

A Drop In The Bucket Photo
University Veterinary Specialists

AAHA Champions: Pet Owner Video Series
American Animal Hospital Association
AAHA Internal

Annual Dogtoberfest Fundraiser
DoveLewis Emergency Animal Hospital

ApryleVetMD.com
University Veterinary Specialists

Bravecto Extraordinary Care Program Website
MSD Animal Health
Stein IAS

Bravecto Flea & Tick Lifecycle Illustrations
MSD Animal Health
Stein IAS

Bravecto Cat In-Clinic Assets
MSD Animal Health
Stein IAS

Bravecto Cat Transdermal Drawing
MSD Animal Health
Stein IAS

Bravecto Sales Detailer
Merck Animal Health
FCB Health

Bravecto Tough Love Print Ad
Merck Animal Health
FCB CURE

Merial Client Connection DM
Merial
Saatchi & Saatchi Wellness

Vectra 3D Heartstopping Facts Consumer Social Campaign
Ceva Animal Health
JNA Advertising

Composure Pro Education Video
VetriScience Laboratories

Dental Educational Campaign
VCA Animal Hospitals
Zed Graphic Communications Inc.

Derm Dance/Derm Defense Video
Hill’s Pet Nutrition
Red Fuse

Derm Defense Social Media Campaign
Hill’s Pet Nutrition
greyhealth group

Doggone Holiday (Self Promo)
Shepherd

Elanco Companion Animal Portfolio Project
Elanco Animal Health
Woodruff Sweitzer

Ethicon 2015 Product Rebrand
Elanco Animal Health
Colle + McVoy

Fall Companion Email
Vets First Choice
Vets First Choice

Feline Revolution Integrated Campaign
Zoetis
Archer Malmo

Find New Clients Online
VetMatrix
VetMatrix

FRONTLINE Gold Launch
Merial
Shepherd

Happy Vaccine Experience Video
Boehringer Ingelheim
Circa Healthcare

HEARTGARD Lunch & Learn
Merial
Shepherd

HEARTGARD Vet Tech Week
Merial
Shepherd

Hill’s Prescription Diet Booth
Hill’s Pet Nutrition
greyhealth group

Interceptor Plus Facebook
Elanco
Callahan Creek

Introducing IDEXX Neo Video
IDEXX
Consensus

Kids and Pets Safety Tips
DVM Multimedia
DVM Multimedia

Lurking Dread Poster
Merial
Shepherd

Merck Tradeshow Graphics
Merck Animal Health
Access TCA

Merck Tradeshow Experience
Merck Animal Health
Access TCA

Merck Veterinary Manual (Social B2B)
Merck Veterinary Manual
Merial Co-Branded Tradeshow Signage
Merial
Shepherd

Merial Client Connection 2017
Merial
Shepherd

Metabolic Fitness Talking Points Tool
Hill’s Pet Nutrition
Red Fuse

NexGard, Digital Advertising
Merial
Saatchi & Saatchi Wellness

Nordic Naturals Tradeshow
Nordic Naturals
Access TCA

Obedience Training
Animal Care Technologies
Animal Care Technologies

Panakare Campaign Banner
Neogen
Neogen

Panakare Canine Campaign
Neogen
Neogen

Pet Cancer Awareness Month
Petplan
Petplan

Planting Seeds Video
greyhealth group

Proviable-Forte
Nutramax Laboratories Veterinary Science, Inc.

VCA Osteoarthritis Awareness Campaign
VCA Animal Hospitals
Zed Graphic Communications

Pet Diabetes Month In-Clinic
Merck Animal Health
Stein IAS

Petplan Brochure
Petplan

Petplan Calendar
Petplan

Petplan 10 Year Booklet
Petplan

ProfitSolver Direct Mail
Zoetis
Excitant Healthcare Advertising

ProfitSolver Sell Sheet
Zoetis
Excitant Healthcare Advertising

ProHeart 6 Pet Owner Video Campaign (Humor)
Zoetis
Archer Malmo

Revolution Sales Promotion
Zoetis
Archer Malmo

Royal Canin Multifunction Print
Royal Canin
DDB New York

SDMA Catster Cover and Interior Ads
IDEXX
Consensus

Securos Tradeshow Booth
Securos
Access TCA

Securos Tradeshow Graphics
Securos
Access TCA

Sentinel Brand Products Just Like You Ad Series
Virbac Corporation
Circa Healthcare

Sentinel Brand Products Just Like You Campaign
Virbac Corporation
Circa Healthcare

Springboro Vet Video Website
Springboro Veterinary Hospital and Pet Center
DVM Multimedia

Still Going Strong Illustration
Boehringer Ingelheim
Ogilvy Commonhealth Sydney

Tech Tips & Tricks Social
Animal Care Technologies

That’s Cat For (Consumer)
Cat Healthy
Woodruff Sweitzer

Trifexis Facebook
Elanco
Callahan Creek

Tutorial: Ultrasound Guided Cystocentesis
atdove.org

VCA CareClub Waiting Room Video
VCA Animal Hospitals
Zed Graphic Communications Inc.

Vectra Heartstopping Facts Consumer Social Campaign
Ceva Animal Health
JNA Advertising

VetriFlex Second Opinion Ad
VetriScience Laboratories

Vet Tech Week “Thank You” Video
Animal Care Technologies
Animal Care Technologies

Veterinarian Introduction to the Assisi Loop
Assisi Animal Health

Why SDMA Matters (JAVMA)
IDEXX
Consensus