The NAVC announces 2018 VETTY Awards Winners

The second annual Animal Health Marketing Awards winners were revealed at the VMX 2018 Veterinary Meeting & Expo

 

ORLANDO, FL — February 9, 2018 — Judgment day has arrived: the winners of the second annual Animal Health Marketing Awards were revealed at the Orlando County Convention Center during the 2018 VMX Veterinary Meeting Expo presented by the NAVC.

The NAVC, the world’s leading nonprofit dedicated to supporting the global veterinary health community, introduced the Animal Health Marketing Awards, aka, The VETTYs, in 2017 to recognize and reward the marketing, public relations, digital, social, design, events and creative work created on the behalf of animal health. The competition is open to products and services available through veterinarians or that supports the veterinary community, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.

“Animal health is a nearly $60 billion industry in the United States, and it’s driven in part by some of the most creative and intelligent marketing in the world” said NAVC CEO Thomas M. Bohn, MBA, CAE. “We created The VETTYs because we are continually blown away by the high level of creativity and intelligence that we see in all areas of animal health marketing, and feel it deserves to be formally recognized and rewarded.”

Over 170 awards were issued, including 44 Gold, 41 Silver and 88 Bronze medals.  The Best of Show (For-Profit), Best of Show (Non-Profit), Judges Awards and NAVC Spotlight Award were announced at the VMX Concert presented by Merck Animal Health right before triple-Grammy® winner Rob Thomas hit the stage to rock the expo crowd.

  • The animated “Sugar and Spike Public Service Video” created by Stein IAS and Merck Animal Health took home “Best in Show/For-Profit” honors
  • The American Association of Feline Practitioners’ “Cat Friendly” Poster, created by Professional Management Associates, LLC took home “Best in Show/Non-Profit” honors
  • Hill’s Pet Nutrition booth was awarded the NAVC Spotlight Award
  • Bayer Animal Health Group’s “Cydectin Welcome Mat Brochure”, created by Grey Animal Health Group, was awarded the NAVC Spotlight (Large Animal) Award
  • Judges Awards went to Boehringer Ingelheim and MSL for their “HEARTGARDIANS” in-clinic promotion; to Zoetis and Archer Malmo for Feline Revolution’s “Cat Logic”; and to Veteos for their Veteos Spokesdog video.

Said Bohn, “Congratulations to all of this year’s winners and entrants; the work you’re doing is a credit to the marketing communications profession and to the veterinary community – we look forward to celebrating it all again next year with an even bigger and better VETTYs competition.”

 

Grand Prize Winners

HEARTGARDIANS

Boehringer Ingelheim HEARTGARD® Plus (ivermectin/pyrantel)

MSL

 

 


Veteos Spokesdog Video

Veteos

Craig Spinks ,Colton Moyer, Ben Spinks

 

 


Feline Revolution

“Cat Logic”

Social Media Campaign

Feline Revolution Zoetis

Archer Malmo

Kate Frank, Ashley Vogel, Adrienne Timberlake, Dennis Chmiel, Ben Helm, Amanda Dent, Michael Norris

 


Hill’s Pet Nutrition

NAVC 2017

Hill’s Pet Nutrition

3D Exhibits

Nicole Genarella, George Furman, Nate Seyer, Ellen Lowery

 

 


Cydectin Welcome Mat Brochure

Bayer Animal Health

Grey Health Group

Shelley Hanna, Rusty Nail, Jessica Phillips, Dudley Burt, Leslie Gilbert

 


AAFP Cat Friendly Practice Poster

American Association of  Feline Practitioners

Professional Management Associates, LLC

 

 


Sugar & Spike Public Service Video

Merck Animal Health / Caninsulin

Stein IAS

Michael Ruby, Catherine Barnes, Kristen Kremkau, Jonathan Keebler, Robotto

 

 

 

 

Gold Winners

AAFP - Cat Friendly Practice Poster for Practices
American Association of Feline Practitioners / Cat Friendly Practice Program
Professional Management Associates

Assisi Animal Health Exam Room Poster
Assisi Animal Health
In-House

Baytril® Otic Fight Nasty Wall Calendar
Bayer/Baytril® Otic
Sullivan Higdon & Sink

Big Flea
Advantage II Cat —– Bayer Animal Health
Grey Health Group

Biologicals CIV Video
Biologicals Zoetis
Archer Malmo

Bravecto Adherence Infographics
Merck Animal Health - Bravecto
Stein IAS

Bravecto.com
Merck Animal Health
Stein IAS

Canine Lower Urinary Tract Disease: How Nutrition Can Help
Royal Canin
LIBRIX | a training & development agency

Cheristin Website
Elanco Animal Health/Cheristin for cats
Callahan Creek

Claro® Love Stories
Bayer/Claro®
Sullivan Higdon & Sink

Clavamox Chewable Tablet Product Launch
Clavamox Chewable Tablet Zoetis
Archer Malmo

Connect with Millennials
VetMatrix
VetMatrix

Cydectin Welcome Mat Brochure
Cydectin-Bayer Animal Health Group
Grey Health Group

Custom Engraved Food Bowls
Royal Canin USA
In-House

Dog Stress Poster
VetriScience Composure
In-house

Dogflu.com Website (https://www.dogflu.com)
Dogflu.com Website
Flightpath

Embrace Brand Photography
Embrace Pet Insurance
Greg Murray Photography

Feline Revolution "Cat Logic" Social Media Campaign
Feline Revolution Zoetis
Archer Malmo

FELISCRATCH by FELIWAY "Save The Couches" Videos
FELISCRATCH by FELIWAY Ceva Animal Health, LLC
JNA Advertising

HEARTGARDIANS
Boehringer Ingelheim / Heartgard® Plus
MSL

Helping Who I Once Was
Eric Garcia
Veteos

Hidden Dangers
Merck Animal Health - Nobivac
Merck Creative Studio

Hill's Pet Nutrition VR experience at NAVC 2017
Hill's Pet Nutrition
3D Exhibits

Metacam Year of the Small Dog Campaign
Boehringer Ingelheim / Metacam
Circa Healthcare

Microchip Registration
PetLink / PetLink Slim Microchips
in-house

Neogen Booth @ Association of Equine Practitioners 2017
Neogen Corporation
In-house

PetDiabetes Tracker
Merck Animal Health - Vetsulin
Global Team - Flightpath

Petnostics - A lifetime of love is only a scan away
Petnostics
James Robertson and Irene Wang

ProHeart 6 "All Heart" Campaign
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 "All Heart" Campaign
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 "All Heart" Campaign
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 Consumer Site
ProHeart 6 Zoetis
Archer Malmo

quellin® Love Until it Hurts Clinic Poster
Bayer/quellin®
Sullivan Higdon & Sink

Sugar & Spike
Merck Animal Health Caninsulin
Stein IAS

Sugar & Spike
Merck Animal Health Caninsulin
Stein IAS

Sugar and Spike Animation
Merck Animal Health - Vetsulin
Global Team - Stein

Transactional Email Redesign
Vets First Choice
In-house

Trifexis 3 Dogs Campaign
Elanco Animal Health/Trifexis
Callahan Creek

Trifexis 3 Dogs TV Commercial
Elanco Animal Health/Trifexis
Callahan Creek

VCA Dental Campaign
VCA Animal Hospitals
Zed Graphic Communications

VCA Home Delivery Truck Mailer
VCA Animal Hospitals
Zed Graphic Communications

Veteos Spokesdog Discusses Client Education Videos
Veteos
Veteos (In-House)

Vetmedin Decade of Difference Website
Boehringer Ingelheim / Vetmedin
Circa Healthcare

Zoetis NAVC 2017 Booth
Zoetis
GES

Silver Winners

Aurora Tower Graphics
Boehringer Ingelheim / Heartgard® Plus
Shepherd

Biologicals "Hidden Risks" eDetailer
Biologicals Zoetis
Archer Malmo

Bravecto "Cats are Everywhere"
Merck Animal Health Bravecto
Stein IAS

Bravecto “Cats Are Everywhere"
Merck Animal Health Bravecto
Stein IAS

Bravecto “Furball Frenzy"
Merck Animal Health Bravecto
Stein IAS

Burlington Emergency & Veterinary Specialists - Surgeon Recruitment Poster
Burlington Emergency & Veterinary Specialists - Surgeon Recruitment Poster
BluePrints Veterinary Marketing Group

Cats Love Car Trips
Veteos Client Education Videos
Veteos

Cerenia Consumer Website
Cerenia Zoetis
Archer Malmo

Clavamox Chewable Sell Sheet and Price Sheet
Clavamox Chewable
ArcherMalmo

Composure Cat Ad
VetriScience Composure
Rinck Advertising

DIA Campaign
DIA (Diagnostic Imaging Atlas)
Patterson Companies In-House

Elanco Animal Health
Elanco Animal Health
In-House

Feline Furball Pro Print Ad
VetriScience Feline Furball Pro
In-House

Feline Revolution In-Clinic Poster
Feline Revolution Zoetis
Archer Malmo

Feline Revolution Indoor Cats Campaign
Feline Revolution Zoetis
Archer Malmo

Feline Revolution Veterinary Website
Feline Revolution Zoetis
Archer Malmo

FELISCRATCH by FELIWAY "Save The Couches" Campaign
FELISCRATCH by FELIWAY
Ceva Animal Health, LLC
JNA Advertising

FELISCRATCH by FELIWAY "Save The Paw" :06 Video
FELISCRATCH by FELIWAY
Ceva Animal Health, LLC
JNA Advertising

Market Hound Brand Development + Launch Campaign
Market Hound
Patterson Companies In-House

Neogen Booth @ Association of Equine Practitioners 2017 Graphics
Neogen Corporation
In-house

NexGardClinic.com Website
Boehringer Ingelheim / NexGard
Shepherd

ProHeart 6 "All Heart" Campaign
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 In-Clinic Pet Owner Brochure
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 In-Clinic Infographic
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 Veterinary Website
ProHeart 6 Zoetis
Archer Malmo

RapidBacTM Vet Website Re-launch
RapidBacTM Vet
14-FORTY

RETRIEVER
VetSuccess/RETRIEVER
VetSuccess

Royal Canin Photography - Dermatology Campaign
ROYAL CANIN
Royal Canin

Royal Canin: Veterinary GI Campaign
Royal Canin US, Mars Inc.
Tribal Worldwide

SaveTheCouches.com
FELISCRATCH by FELIWAY
Ceva Animal Health, LLC
JNA Advertising

The #1 Campaign
Zoetis AlphaTRAK
Woodruff

The Science Of
Merck Animal Health
Stewart and Associates

Trifexis Facebook Campaign
3 Dogs Posts
Elanco Animal Health/Trifexis
Callahan Creek

VCA Pet Care Alliance - Hope Unleashed
VCA Animal Hospitals
Zed Graphic Communications

VCA Play Interactive Training
VCA Animal Hospitals
Zed Graphic Communications

Vet Student Outreach and Engagement
Merck Veterinary Manual
in-house

Vet Tech Appreciation Week
Animal Care Technologies
In-house

Veterinary Compassion Fatigue: Four Stories
Veteos & VetSupport
Veteos

VetMatrix Trade Show Booth
VetMatrix
VetMatrix

WITNESS Heartworm Fall Promo Sell Sheet
Zoetis
Excitant Healthcare Advertising

Bronze Winners

2017 RECOMBITEK Lyme Kit
RECOMBITEK Lyme
Shepherd

2018 Petplan calendar
Petplan
Petplan

Advantage Multi Testimonial Video
Advantage Multi - Bayer Animal Health
Grey Health Group

Animal Health Digest and weekly AHD BULLETIN
Animal Health Digest, LLC
RPR Company

Ardente Veterinary Nutrition
Doctor Multimedia
Doctor Multimedia

As the Dog Barks
Boehringer Ingelheim FRONTLINE® Brand Products
Boehringer Ingelheim

Assisi Animal Health Website
Assisi Animal Health
Fishbat

Baytril® Otic Fight Nasty Campaign
Bayer/Baytril® Otic
Sullivan Higdon & Sink

Biologicals crLyme Client Education Video
Biologicals Zoetis
Archer Malmo

Bravecto "Cats Are Everywhere"
Merck Animal Health Bravecto
Stein IAS

Bravecto "Expect the Extraordinary"
Merck Animal Health Bravecto
Stein IAS

Bravecto Cat Digital Pre-roll
Merck Animal Health - Bravecto
Stein IAS

Bravecto Digital Campaign
Merck Animal Health - Bravecto
Stein IAS

Bravecto Trade Ads
Merck Animal Health - Bravecto
Stein IAS

Bravovets Website (https://us.bravovets.com)
Bravovets Website
Stein IAS / Flightpath

CATCON - FRONTLINE® Gold for Cats
Boehringer Ingelheim FRONTLINE® Gold for Cats
Shepherd

Client Connection Detailer
Boehringer Ingelheim Customer Marketing (Trade)
Shepherd

Companion Animal Health Sales Brochure
Companion Animal Health
In-House

CYTOPOINT® Print Ad
CYTOPOINT®
Havas Life Metro

Dechra Fusidic Acid eDetailer
Dechra Canada Veterinary Products
Zed Graphic Communications

DIA Ad
DIA (Diagnostic Imaging Atlas)
Patterson Companies In-House

Diroban Pet Owner Brochure
Diroban Zoetis
Archer Malmo

Doctor Multimedia Website
Doctor Multimedia
Doctor Multimedia

Dog Flu Day
Merck Animal Health - Nobivac
Merck Creative Studio & CGI health

Feline Herpes Virus Video
Vetoquinol USA
Animal Care Technologies

Feline Revolution "9 Lies" Coasters
Feline Revolution Zoetis
Archer Malmo

Feline Revolution Consumer Website
Feline Revolution Zoetis
Archer Malmo

Feline Revolution Digital Campaign
Feline Revolution Zoetis
Archer Malmo

Feline Revolution Point of Purchase Postcard
Feline Revolution Zoetis
Archer Malmo

FELISCRATCH by FELIWAY ''Save The Couches'' Social Campaign
FELISCRATCH by FELIWAY
Ceva Animal Health, LLC
JNA Advertising

FLUTD: How Nutrition Can Help
Royal Canin
LIBRIX | a training & development agency

Get to know your pet - personalized medicine is here
Orivet Genetic Pet Care Personalised Life Plan +- DNA test
In-House

GI Category Overview Sheet
VetriScience
In-House

GNFP Digital Logo
GNFP Digital/Logo
Germinder & Associates, Inc.

HEARTGARD® Plus Cat Brochure
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD® Plus "Share the Love" Contest Calendar
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD® Plus 30th Anniversary Trade Ad
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD® Plus Consumer Brochure
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD® Plus Tech Event Flyer - NAVC
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD®Plus Commitment Detailer
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

Hill's Pet Nutrition at NAVC 2017
Hill's Pet Nutrition
3D Exhibits

How the Assisi Loop Helps Cats Bring the Healing Home
Assisi Animal Health
Fishbat

IMRAB Trade Ad
IMRAB
Shepherd

Interceptor Plus Facebook Page
Elanco Animal Health/Interceptor Plus
Callahan Creek

Introduction to Clinical Use Guide
Assisi Animal Health
In-house

Metacam Know the Signs Clinic Awareness Kit
Boehringer Ingelheim / Metacam®
Circa Healthcare

Missing Piece Ad - Derma Strength Pro
VetriScience Derma Strength Pro
In-house

Momentos
Seresto - Bayer Animal Health
Grey Health Group

NAVC Tech Event Video Graphics
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

NexGard® "SO GOOD SO DEAD" Trade Ad
Boehringer Ingelheim / NexGard®
Shepherd

NexGard® Consumer Brochure
Boehringer Ingelheim / NexGard®
Shepherd

NexGard® Happy Campaign
Boehringer Ingelheim / NexGard®
Saatchi

NexGardClinic.com Logo
Boehringer Ingelheim / NexGard®
Shepherd

Nobivac Infectious Disease Management ehandbook
Merck Animal Health - Nobivac
Merck Creative Studio

Operation Fresh Dog Breath: Portland
OraVet Dental Hygiene Chews
FLM Harvest

Osurnia Sales Detailer
Elanco Animal Health
Sandbox Agency

Photobiomodulation Therapy - Key Factors for Successful Treatment
Companion Animal Health
Amerra

ProHeart 6 "All Heart" Campaign
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 "All Heart" Digital Campaign
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 In-Clinic Infographic
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 In-Clinic Pet Owner Brochure
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 In-Clinic Reminder Tool
ProHeart 6 Zoetis
Archer Malmo

Promises
Southeast Veterinary Neurology
Veteos

Rabon - In the feed on Monday
Rabon Oral Larvicide/Bayer Animal Health
Grey Health Group

Simparica Consumer TV Ad (:60 second & :30 second)
Simparica®
Guidemark Health

Simparica Tap-to-Map Interactive Mobile Unit
Simparica®
Guidemark Health

Simparica® Branded and Un-Branded Word Dog
Simparica®
Guidemark Health

SkinGuard Rebrand & Relaunch In-Clinic
VCA Animal Hospitals
Zed Graphic Communications

The Dr. Courtney Campbell Show- Podcast Series (1-10)
Merck Animal Health - Nobivac
Merck Creative Studio

The Importance of Dental Care
VetMatrix
VetMatrix

The Misadventures of Watts & Joules
Companion Animal Health
Simply Explainer

The Pet Effect
Human Animal Bond Research Institute (HABRI)
All Boats Rise

Tick Tips for Pet Owners
Merck Veterinary Manual
in-house

Tri-heart Plus Website (https://www.triheartplus.com)
Tri-heart Plus Website
Flightpath

Twin Pines Animal Hospital Logo
Doctor Multimedia
Doctor Multimedia

Up at Night
Cytopoint®
Havas Life Metro

VCA Shelter Rebrand
VCA Animal Hospitals
Zed Graphic Communications

VCA Vethical Parasite Protection Campaign
VCA Animal Hospitals
Zed Graphic Communications

Veterinarian Recommended Solutions - Transparent Nutrition Therapeutic Diets launch
Veterinarian Recommended Solutions Transparent Nutrition Therapeutic Diets
in-house - Veterinarian Recommended Solutions

VETgirl Facebook Live: Post Harvey: What every veterinarian needs to know
Merck Animal Health - Nobivac
Merck Creative Studio

Vetmedin Decade of Difference Digital Booth Experience
Boehringer Ingelheim / Vetmedin®
Circa Healthcare

Vetmedin Decade of Difference Print Advertising
Boehringer Ingelheim / Vetmedin®
Circa Healthcare

Vets First Choice and RoadRunner Co-Branded Flyer
Vets First Choice
In-house

Vets First Choice Website Redesign
Vets First Choice
In-house

Voice of the Vet™ Animation
Zomedica
Zomedica and Andy Tanguay

VPS Launch
VPS (Veterinary Practice Success)
Patterson Companies In-House

Warrior Canine Connection Merch Kit
Boehringer Ingelheim / HEARTGARD® Plus
Armstrong

Who Wore it Best
Merck Animal Health - Nobivac
Merck Creative Studio & CGI health