The NAVC announces 2019 VETTY Awards Winners

The third annual Animal Health Marketing Awards winners were revealed at the VMX 2019 Veterinary Meeting & Expo

 

ORLANDO, FL — January 21, 2019 — The winners of the 3rd annual Animal Health Marketing Awards were revealed this week at the 2019 VMX Veterinary Meeting Expo presented by the NAVC.

The NAVC, the world’s leading not-for-profit association dedicated to supporting the global veterinary health community, introduced the Animal Health Marketing Awards, The VETTYs, in 2017 to recognize and reward the marketing, public relations, digital, social, design, events and creative work created on the behalf of animal health. The competition is open to products and services available through veterinarians or that supports the veterinary community, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.

“Every year, we see some of the most thoughtful, innovative and compelling marketing dedicated to improving the lives of animals,” said NAVC CEO Thomas M. Bohn, MBA, CAE, HAB-C. “The VETTYs are our way of recognizing and rewarding the creativity, originality and intelligence that comes from our community on behalf of our community.”

Over 150 Gold, Silver and Bronze achievements were awarded. The Best In Show (For-Profit), Best In Show (Non-Profit), Judges Awards and NAVC Spotlight Award were announced at the VMX Concert presented by Merck Animal Health right before the award-winning country superstars Little Big Town hit the stage to rock the crowd.

  • BEST IN SHOW (FOR-PROFIT) AWARD: Merck Animal Health and 3D Exhibits for their Merck Animal Health at VMX 2018 Tradeshow Experience
  • BEST IN SHOW (NON-PROFIT) AWARD: Veteos and MightyVet for their “In Memoriam: Shane Cote” video
  • NAVC SPOTLIGHT AWARD: Elanco and Colle McVoy for their Galliprant Canine Q campaign
  • LARGE ANIMAL AWARD: Boehringer Ingelheim and broadhead for their “Cattle First” campaign
  • JUDGES AWARDS:
    • Boehringer Ingelheim and Shepherd for the “2018 HEARTGARD® Plus (ivermectin/pyrantel) and NexGard® (afoxolaner) PUP CUP”
    • Innovetive Petcare for their Animal Hospital of Wilkes logo
    • Patterson Veterinary/NaVetor for their NaVetor Practice Management Software Marketing Site
    • Zoetis Petcare and LDP for their Pet Caricature Interactive Experience

Said Bohn, “The work this year was outstanding. We had winners from some of the biggest companies and marketing agencies in the world, and winners from some of the smallest. What they all had in common was an ability to stand out and connect with their audience in a meaningful and memorable way.

“Thank you and congratulations to everyone who entered. We’ll see you again in 2020!”

See below for a complete list of winners: GOLD | SILVER | BRONZE

 

Gold Winners

Intro to Clinical Use Guide Video
Assisi Animal Health
fishbat

BabelBark Digital Campaign
BabelBark
Stephens & Associates

BabelBark Website, B2B Trade
BabelBark/BabelVet, BizBark
Stephens & Associates

BabelBark Social Media – Consumer
BabelBark
Stephens & Associates

CENTRAGARD Technical Detailer
Boehringer Ingelheim/CENTRAGARD
Shepherd

Boehringer Ingelheim Booth
Boehringer Ingelheim
Shepherd + Blue Sky Exhibits  

2018 NexGard and HEARTGARD Pup Cup
Boehringer Ingelheim
Shepherd

Boehringer Ingelheim – Cattle First
Boehringer Ingeleheim
broadhead

PPID Testing Program Direct Mailers
Boehringer Ingelheim
Sullivan Higdon & Sink

Don’t STALL Poster
Boehringer Ingelheim/Marquis® (15% w/w ponazuril)
Sullivan Higdon & Sink

Win at Deworming
Boehringer Ingelheim/Zimecterin® Gold (ivermectin and praziquantel)
Sullivan Higdon & Sink

Bravecto “Treasure” :15 Commercial
Merck Animal Health
VMLY&R

Lone Star Louie Campaign Info Mailer
CHM for Zoetis, Simparica
CHM Communications Inc.

Lone Star Louie In-Clinic Awareness Campaign
CHM for Zoetis, Simparica
CHM Communications, Inc.

Tick Identification and Education Tools
CHM for Zoetis, Simparica
CHM Communications, Inc.

Galliprant Canine Q
Elanco/Galliprant
Colle McVoy

Social Media Stylings – Engagement, Educational and Holiday Posts
Ethos Veterinary Hospital
Ethos Veterinary Hospital Creative Marketing Team

Tradeshow Booth
Henry Schein Animal Health

Tradeshow Experience
Henry Schein Animal Health

Innovetive Petcare logo for Animal Hospital of Wilkes
Innovetive Petcare

Innovetive Petcare Website for Animal Emergency & Specialty Center
Innovetive Petcare

Mirataz Trade Ad
Kindred Biosciences, Inc. Mirataz® (mirtazapine transdermal ointment)
SCOUT Marketing

Mirataz Cat Owner Brochure
Kindred Biosciences, Inc. Mirataz® (mirtazapine transdermal ointment)
SCOUT Marketing

Mirataz Social Media Launch Campaign
Kindred Biosciences, Inc. Mirataz® (mirtazapine transdermal ointment)
Kindred Biosciences, Inc.

Mirataz Educational Videos
Kindred Biosciences, Inc. Mirataz® (mirtazapine transdermal ointment)
Amerra

LifeLearn Sofie – Product Launch
LifeLearn Animal Health – Sofie

Equine Disease Infographics
Merck Animal Health
Stewart and Associates, Inc.

Equine Infectious Disease Satellite Media Tour
Merck Animal Health
Stephens & Associates

Merck Animal Health at VMX 2018 (Tradeshow Graphics)
Merck Animal Health
3D Exhibits

Merck Animal Health at VMX 2018 (Experience)
Merck Animal Health
3D Exhibits

Merck Animal Health at VMX 2018 (Booth)
Merck Animal Health
3D Exhibits

Merck Animal Health Works
Merck Animal Health
GreyHealth Group

In Memoriam: Shane Cote
MightyVet
Veteos

It’s Not Just A Lick Consumer Brochure
Nobivac, Merck Animal Health
GreyHealth Group

Steps of Life TV Commercial
Nutramax Laboratories/Cosequin
Ron Foth Advertising

NaVetor practice management software marketing site
Patterson Veterinary/NaVetor

The Essentials of First Time Dog Ownership
VetMatrix

VetriScience Composure Pro Calm Before The Storm (Print Ad)
VetriScience Laboratories

Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs (Social)
Virbac
Archer Malmo

Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs (Digital)
Virbac
Archer Malmo

Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs (Launch)
Virbac
Archer Malmo

The Animal Medical Clinic (Website)
The Animal Medical Clinic
Digital Empathy

ThunderShirt Yourself
ThunderWorks

So I Can Campaign
Trupanion
Kortney Melchiorre/Mairi Boyle - Trupanion

VCA Dermatology Campaign
VCA Animal Hospitals
Zed Graphic Communications

“You Can”
Veteos
Veteos

Tick Prevention from a Tick’s Perspective
Veteos
Veteos

“Compassion”
Veterinary Associates of Cape Cod
Veteos

Pet Diabetes Month Website
Vetsulin – Merck Animal Health
Flightpath and Merck Creative Studios

Prevention Email Campaign
Vets First Choice

Roadrunner Pharmacy Website Rebrand
Vets First Choice

2018 VMX Booth
Zoetis Petcare 
GES

Pet Caricature Interactive
Zoetis Petcare
LDP

Silver Winners

Abaxis now part of Zoetis
Abaxis now part of Zoetis
In House

Agility Whiteboard Video
Assisi Animal Health
fishbat

BabelBark Website, Consumer
BabelBark/BabelBark
Stephens & Associates

CENTRAGARD Trade Ad
Boehringer Ingelheim/CENTRAGARD
Shepherd

HEARTGARD Warrior Canine Connection In-Clinic Materials
Boehringer Ingelheim/HEARTGARD
Armstrong Partnership

SEMINTRA Trade Ad
Boehringer Ingelheim/SEMINTRA
ICC and Circa

Recombinant Type III Vaccine Technology
Boehringer Ingelheim/RECOMBITEK, PUREVAX
Shepherd

NexGardClinic.com
Boehringer Ingelheim/NexGard
Shepherd

Boston West Veterinary Emergency & Specialty: Our Hospital, Our Team, Our Tale
Boston West Veterinary Emergency and Specialty, An Ethos Veterinary Health Hospital
In-House – Ethos Veterinary

Bravecto “Remind Me” Campaign
Bravecto, Merck Animal Health
GreyHealth Group, VMLY&R, Wunderman Health, CGI Health

Bravecto “Remind Me” :30 Commercial
Bravecto, Merck Animal Health
VMLY&R

CareCredit In-Clinic Merchandiser
CareCredit
Stephens & Associates

Adaptil TV Commercial
Ceva Animal Health/Adaptil
JNA Advertising

Feliway TV Commercial
Ceva Animal Health/Feliway
JNA Advertising

Companion Animal Health Website
Companion Animal Health
Signature Communications

ASPCA Pet Health Insurance presents Digging Into Pet Insurance
Crum & Forster Pet Insurance Group
In-house

Fecal Fact or Crap Detailer
Cydectin, Bayer Animal Health
GreyHealth Group

Kizzie – A Fear Free Succes Story
Fear Free
Veteos

Taming a Table Shark
Henry Schein Animal Health
Mills James

Pet Diabetes Awareness & Canine Companions Donation
Henry Schein Animal Health
Henry Schein Animal Health

Henry Schein Animal Health Axis-Q and LENS Videos
Henry Schein Animal Health/Axis-Q and LENS
Xcellerate Media

Henry Schein Animal Health ‘Sweater Weather’
Henry Schein Animal Health
Weible Design, Inc.

KC Animal Health Corridor – PSV
KC Animal Health Corridor
Stephens & Associates

Luitpold AH AAEP Tradeshow Booth
Luitpold Animal Health/Adequan
Stephens & Associates

Protect Them From the Inside Out
Boehringer Ingelheim/Vetera® Vaccines
Sullivan Higdon & Sink

Fenbendazole Mode of Action Video 
Merck Animal Health Equine Dewormers
Stewart and Associates, Inc.

Fenbendazole Mode of Action Animation 
Merck Animal Health Equine Dewormers
Stewart and Associates, Inc.

It’s Not Just A…Campaign
Nobivac, Merck Animal Health
GreyHealth Group, Wunderman, CGI Health

Nobivac Dog Flu Social Campaign with Manny the Frenchie
Nobivac, Merck Animal Health
GreyHealth Group

Confidence in Technology
Patterson Veterinary
Patterson Veterinary In-House

Technology Solutions
Patterson Veterinary
Patterson Veterinary In-House

Petlocity
Petlocity
Vetlocity, LLC

Nutritional Support for Weight Management
Royal Canin
LIBRIX

Simparica and ProHeart 6: Case Study and Video Series
Simparica and ProHeart 6
Ogilvy CommonHealth Worldwide and Fade In: Creative

A Veteran’s Best Friend – Supporting Service Dogs  for Veterans with Post-Traumatic Stress
The Human Animal Bond Research Institute (HABRI) and Zoetis Petcare
All Boats Rise

Adopt a Human – The Human-Animal Bond Supports Pet Adoption
The Human Animal Bond Research Institute (HABRI) and Zoetis Petcare
All Boats Rise

VCA CareClub Upgrade Announcement Video
VCA Animal Hospitals
Zed Graphic Communications

VCA CareClub Upgrade Announcement Video
VCA Animal Hospitals
Zed Graphic Communications

Vet2Pet Explainer Video
Vet2Pet
Veteos

VetriScience Clinic Posters – Take Good Care series
VetriScience Laboratories
In-House

Refill Application
Vets First Choice
In-house

Equine Trainer Email
Vets First Choice
Vets First Choice

Happy Hour – Fetch San Diego
VetMatrix
VetMatrix

Vetsulin Brand Website
Vetsulin – Merck Animal Health
Flightpath and Merck Creative Studios

Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs
Virbac
Archer Malmo

Virbac C.E.T. VEGGIEDENT FR3SH Tartar Control Chews for Dogs
Virbac
Archer Malmo

WellHaven Pet Health
WellHaven Pet Health
Blue Collar Agency

The True Cost of Steroids Integrated Campaign
Zoetis/Dermatology
Havas Life Metro 

Zoetis Petcare Rewards Program
Zoetis Petcare
In house

Simparica “Shut Out”
Zoetis/Simparica
Ogilvy CommonHealth

Zoetis New User Promotion/K9 Courage
Zoetis/Vanguard Vaccines
Ogilvy CommonHealth

Zoetis Tick Protection Customizable One-Pager
Zoetis
Archer Malmo

WITNESS Simplicity Campaign
Zoetis US Diagnostics
Excitant Healthcare Advertising

Zoetis Petcare Celebrates Veterinary Technicians – National Veterinary Technician Week Social Campaign
Zoetis
Wunderman NYC

Bronze Winners

Claro Lovesick
Bayer/Claro
Sullivan Higdon & Sink

Beryl Therapeutics Logo
Beryl Therapeutics
Stephens & Associates

NexGard Lyme Trade Ad
Boehringer Ingelheim/NexGard
Shepherd

NexGard Lyme In-Clinic Detailer
Boehringer Ingelheim/NexGard
Shepherd

VMX Marvel Vet Tech Event
Boehringer Ingelheim/HEARTGARD
Shepherd

Co-Branded Gard Dog Wall
Boehringer Ingelheim/HEARTGARD + NexGard
Shepherd

Stressless RECOMBITEK Oral Bordetella Trade Ad
Boehringer Ingelheim/RECOMBITEK
Shepherd Agency/Renavatio

Semintra Launch
Boehringer Ingelheim/SEMINTRA
ICC and Circa

Finding the Right Fit Mobility Detailer
Boehringer Ingelheim/METACAM, PREVICOX, Antinol
Circa

Equine Vaccine Portfolio
Boehringer Ingelheim/Vaccines
Sullivan Higdon & Sink

Name The Worms
Boehringer Ingelheim (Canada) Eqvalan Gold
Shepherd

Bravecto “Post-It” :15 Commercial
Bravecto, Merck Animal Health
VMLY&R

Bravecto Consumer Website
Bravecto, Merck Animal Health
Wunderman Health and FlightPath

Bravecto “Remind Me” Consumer Digital Banners
Bravecto, Merck Animal Health
Wunderman Health

CareCredit Sales Promotion Detailer
CareCredit
Stephens & Associates

Simparica Consumer Brochure
CHM for Zoetis, Simparica
CHM Communications Inc.

Lone Star Louie Tick Awareness Video
CHM for Zoetis, Simparica
CHM Communications Inc.

Lone Star Louie Facebook Page
CHM for Zoetis, Simparica
CHM Communications Inc.

Companion Jump Start Program
Companion Animal Health
In-House

Statistics for Skeptics Infographic
Corathon and CyLence Ultra, Bayer Animal Health
GreyHealth Group

Passport to Protection
Elanco
The Sandbox Agency

Interceptor Plus Social Media Campaign
Elanco/Interceptor Plus
Callahan

Galliprant Canine Q
Elanco/Galliprant
Colle McVoy

Taming a Table Shark Social Media Campaign
Henry Schein Animal Health
Mills James and PPA

Mirataz Logo
Kindred Biosciences, Inc., Mirataz® (mirtazapine transdermal ointment)
Saucy Piaffe

Adequan Canine Clinic Consumer Awareness
Luitpold Animal Health/Adequan Canine
Stewart & Associates

Adequan Canine – Rethink OA
Luitpold Animal Health/Adequan Canine
Stephens & Associates

Adequan Canine Sales Promotional Detailer
Luitpold Animal Health/Adequan Canine
Stephens & Associates

Adequan Canine In-Clinic Poster
Luitpold Animal Health/Adequan Canine
Stephens & Associates

Prestige Flu Launch Print Ad
Merck Animal Health Equine Flu Strains Launch
Stewart and Associates, Inc.

Prestige Flu Launch Campaign
Merck Animal Health Equine Flu Launch
Stewart and Associates, Inc.

Prestige Flu Product Launch Campaign
Merck Animal Health Equine Flu Strains Launch
Stewart and Associates

Merck Animal Health Equine Photoshoot
Merck Animal Health Equine Photoshoot
Stewart and Associates

Pink Camo E-Collar by Midwest Veterinary Supply and KVP International
Midwest Veterinary Supply & KVP International
In-House

In Memoriam: Sophia Yin
MightyVet
Veteos

Stop Lepto Website
Nobivac – Merck Animal Health
Flightpath and Merck Creative Studios

It’s Not Just A Sneeze Print Ad
Nobivac, Merck Animal Health
GreyHealth Group

It’s Not Just A Lick Print Ad
Nobivac, Merck Animal Health
GreyHealth Group

Radmedix
Patterson Veterinary
Patterson Veterinary In House

Royal Canin Tradeshow Booth
Royal Canin
In-house

Royal Canin Weight Challenge
Royal Canin
Royal Canin In-House

VCA Shelter “We Care” Video
VCA Animal Hospitals
Zed Graphic Communications

myVCA App Promotional Campaign
VCA Animal Hospitals
Zed Graphic Communications

Engagement Email Series
Vets First Choice
Vets First Choice

Customized Practice Storefront
Vets First Choice
Vets First Choice

Compounding Sample Kit Direct Mail
Compounding Sample Kit
Vets First Choice

Puppy Welcome Series
Vets First Choice
In-House

Kitten Crashers
VetMatrix
VetMatrix

VetriScience Derma Strength Pro “Scratch The Itch” Print Ad
VetriScience
VetriScience In-House

VetriScience Composure Pro “Scrub Your Worries Away” B2B Promotion Print Ad
VetriScience Laboratories
VetriScience In-House

Sugar and Spike Storybook
Vetsulin, Merck Animal Health
Merck Creative Studios

ZED A Light Snack
Zed Graphic Communications
Zed Graphic Communications

Zoetis Biologicals Feline Waiting Room Video
Zoetis
Archer Malmo

Zoetis Lyme Regional Pet Owner Materials
Zoetis
Archer Malmo

Zoetis Canine Flu In-Clinic Posters
Zoetis
Archer Malmo

Itching for Help
Zoetis/Dermatology Portfolio
Ogilvy CommonHealth