THE NORTH AMERICAN VETERINARY COMMUNITY ANNOUNCES

THE 2020 VETTY AWARD WINNERS

 

The fourth annual Animal Health Marketing Awards winners were revealed at the VMX 2020 Veterinary Meeting & Expo

 

ORLANDO, FL — January 20, 2019 — The winners of the 4th annual VETTY AWARDS honoring the best advertising, design, digital, experiential and public relations campaigns in animal health were revealed this week at the 2020 VMX Veterinary Meeting Expo presented by The NAVC.

The NAVC, the world’s leading not-for-profit association dedicated to supporting the global veterinary health community, introduced THE VETTYs in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing industry, which already generates over $6 billion in revenue in the US alone each year.

The competition is open to products and services available through veterinarians or that supports the veterinary community, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.

“Animal health and pet care is one of the fastest growing industries in the world,” said NAVC President/CEO Eugene O’Neill. “It’s a highly competitive category filled with some of the smartest and most creative people working today. Being able to recognize these companies and agencies for the contributions they make on behalf of the community is a true honor for us at the NAVC.”

This year’s competition saw awards go to a wide range of executions, including social media and digital campaigns, plus TV commercials, logo designs and tradeshow experiences. The Gold, Silver and Bronze awards were revealed via a large display in VMX’s exhibit hall. The Best In Show (For-Profit), Best In Show (Non-Profit), Judges Awards and NAVC Spotlight Award were announced at the VMX Concert presented by Merck Animal Health right before country music superstar Jake Owen hit the stage.

  • BEST IN SHOW (FOR-PROFIT) AWARD: My Dogs A-Game from Zoetis Petcare
  • BEST IN SHOW (NON-PROFIT) AWARD: “The Moral Stresses of Euthanasia” from MightyVet and Veteos
  • NAVC SPOTLIGHT AWARD: NexGard® (afoxolaner) Lyme Awareness Campaign from Boehringer Ingelheim and Shepherd
  • LARGE ANIMAL AWARD: MERCK Works from Merck Animal Health Cattle and Signal Theory
  • JUDGES AWARDS:
    • VEGGIEDENT Zen Tartar Control Chews for Dogs from Virbac Corporation and Archer Malmo
    • Companion Animal Hospital Logo by InTouch Practice Communications
    • Animal Emergency & Specialty Center Cardiology Campaign from Animal Emergency & Specialty Center and Innovetive Petcare
    • Endo Blend Integrated Campaign from Veterinarian Recommended Solutions

Said O’Neill, “Congratulations to all of this year’s winners, and thank you to everyone who participated. Your professional talent and passion for animal health are inspiring to us all.”

See below for a complete list of winners: GOLD | SILVER | BRONZE

 

Grand Prize Winners

Judges Awards

Digital Advertising
Virbac VEGGIEDENT Zen Tartar Control Chews for Dogs
Virbac Corporation
Archer Malmo

In-Clinic Consumer Awareness Campaign
Animal Emergency & Specialty Center Cardiology Campaign
Animal Emergency & Specialty Center

Innovetive Petcare

Logo
Companion Animal Hospital Logo
InTouch Practice Communications

Integrated Campaign
Veterinarian Recommended Solutions – Endo Blend Integrated Campaign
Veterinarian Recommended Solutions – Endo Blend
In-House

Large Animal Award

Large Animal Campaign
Merck Animal Health – Merck Works
Merck Animal Health Cattle
Signal Theory

NAVC Spotlight Award

In-Clinic Merchandise, Promotional/Advertising
NexGard Lyme Dispensing Kit
Boehringer Ingelheim – NexGard
Shepherd

Best In Show, Non-Profit

Public Service Video
The Moral Stresses of Euthanasia
MighyVet
Veteos

Best In Show, For-Profit

Campaign, Consumer
Zoetis My Dogs A-Game Campaign
Zoetis Petcare
Zoetis Petcare

Gold Winners

In-Clinic Merchandise
Ali'i Animal Hospital & Resort
InTouch Practice Communications
InTouch Practice Communications

Website, B2B Trade
An EPiQ New Website!
EPiQ Animal Health
D Custom and in-house

Tradeshow Experience
Boehringer Ingelheim 2019 Prize Cab
Boehringer Ingelheim
Shepherd & Blue Sky Exhibits

Large Animal Print Ad
Boehringer Ingelheim Vetmedica GmbH / ParvoFlex
Boehringer Ingelheim Vetmedica GmbH / Uberlexin
Circa Healthcare

Integrated Campaign
BRAVECTO CARES
Merck Animal Health / BRAVECTO®
Wunderman Thompson Health

Website, Consumer
Cahaba Valley Animal Clinic (Website)
Innovetive Petcare

Website, Consumer
CalmerK9.com
Calmer Canine by Assisi Animal Health
Bonsai Commerce

Website, B2B
Clinician’s Brief Algorithm Collection Purchase Portal
Clinician’s Brief
Brief Media

Large Animal Print Ad
DESIGNED BY NATURE. ENRICHED BY BOVILIS® GUARDIAN.
Merck Animal Health Canada/Bovilis GuardianTM
Duck and Partners

Public Service Video
Empathy
Veteos & VetSupport
Veteos

In-Clinic Consumer Awareness
ENTYCE Dog Owner Brochure
Aratana Therapeutics (now Elanco) ENTYCE
sixo.one

Direct Mail, Consumer
Galliprant Dispensing Promotion Kit
Elanco/Galliprant
Callahan

Print Advertising, B2B/Trade (Campaign)
Galliprant Inspiring Stories Print Campaign
Elanco/Galliprant
Colle McVoy

Integrated Campaign
Galliprant Inspiring Stories Campaign
Elanco/Galliprant
Colle McVoy 

Client Education Video
How Nutrition Can Speak For Itself
Royal Canin
LIBRIX

Integrated Campaign
Interceptor Plus "Question Your Protection" Campaign
Elanco/Interceptor Plus
Callahan

Campaign, Consumer
LiFELINE Consumer Campaign
Zoetis
Klick Health

Digital Campaign
LiFELINE Digital Campaign
Zoetis
Klick Health

Website, Consumer
Mendocino Animal Hospital
InTouch Practice Communications

Integrated Campaign
Merck Animal Health Equine Respiratory Biosurveillance Program
Merck Animal Health
Stephens & Associates

Large Animal Video
Metacam – They Look To You
Boehringer Ingelheim – Metacam
adHOME Creative

In-Clinic Merchandise
NexGard/HEARTGARD Don't Get Caught Off Gard Dispensing Kit
Boehringer Ingelheim - NexGard/HEARTGARD
Shepherd

Website, Consumer
"PickyOrSick.com" Consumer Website
Kindred Biosciences, Inc. 
Integrity, Scout 

Website, Consumer
The Woofice Website
Human Animal Bond Research Institute (HABRI) and Zoetis Petcare
All Boats Rise 

Digital Advertising
Thundershirt: Love Me Like A Hug
ThunderWorks
In-House

Website, Consumer
Veterinary Emergency Group (Website)
InTouch Practice Communications
InTouch Practice Communications

Print Advertising, B2B/Trade Campaign
Virbac Direct to Consumer Trade Ads
Virbac Corporation Sentinel® Spectrum® Chews and Iverhart Max® Soft Chew
Circa Healthcare

Campaign, Consumer
Virbac Direct To Consumer Campaign
Virbac Corporation Sentinel® Spectrum® Chews and Iverhart Max® Soft Chew
Circa Healthcare 

Digital Advertising
Virbac VEGGIEDENT FR3SH Tartar Control Chews for Dogs
Virbac Corporation
Archer Malmo

Digital Campaign
Virbac VEGGIEDENT FR3SH Tartar Control Chews for Dogs
Virbac Corporation
Archer Malmo

Digital Campaign
Virbac VEGGIEDENT Flex Tartar Control Chews for Dogs
Virbac Corporation
Archer Malmo

Social Media, B2B/Trade
Weave for Vets
Weave
In-House

Agency Self Promotion
“We Put Out The Fires” Vet Tech Week Video
Veteos
Veteos

Client Education Video
Welcome To Our Hospital
P3 Veterinary Partners
Studio M.A.

Integrated Campaign
Zoetis Dental Campaign
Zoetis Petcare
Ogilvy Health, VetPrep, Visual Fuel, Wunderman 

Tradeshow Experience
Zoetis Pet Caricatures
Zoetis
Live Design Productions

Silver Winners

Tradeshow Experience
Adequan® Booth Game
American Regent Animal Health
Stephens & Associates

Tradeshow Booth
Adequan® i.m. Booth
American Regent Animal Health
Stephens & Associates

Client Education Video
Bayer Animal Health Advantage Multi Layers Videos
Bayer Animal Health Advantage Multi
Signal Theory

Integrated Campaign
Bayer Animal Health Advantage Multi Layers Campaign
Bayer Animal Health Advantage Multi
Signal Theory

Website, Consumer
Bayou City Mobile Veterinary Specialists Website
Bayou City Mobile Veterinary Specialists
BluePrints Veterinary Marketing Group

Large Animal Print Ad
Boehringer Ingelheim Vetmedica GmbH/Ubrolexin
Boehringer Ingelheim Vetmedica GmbH/Ubrolexin
Circa Healthcare

Animation
Calmer Canine: Mechanism of Action Video
Calmer Canine by Assisi Animal Health
Preventive Vet

Tradeshow Experience
Covetrus
Covetrus
In-House

In-Clinic Merchandise
Crossroads Pet Hospital
Crossroads Pet Hospital
Innovetive Petcare

Website, Consumer
Curicyn Website
Curicyn
BluePrints Veterinary Marketing Group

Website, Consumer
Dr. Buzby’s Innovations
Dr. Buzby’s ToeGrips for Dogs
In-House

Digital Campaign
Galliprant Inspiring Stories Digital Campaign
Elanco/Galliprant
Colle McVoy

Client Education Video
HEARTGARD Plus “Dogs Come Running” Video
Boehringer Ingelheim, HEARTGARD Plus
Shepherd

Animation
How Vetsource Works video
Vetsource
Veteos

Website, B2B
Innovetive Petcare Company Website
Innovetive Petcare

In-Clinic Poster
Interceptor Plus In-Clinic Poster
Elanco/Interceptor Plus
Callahan

In-Clinic Consumer Awareness Campaign
Leash Etiquette: Why It Matters
Leash Etiquette by Natalie Gruchow, CVPM, SHRM-CP
Natalie Gruchow, CVPM, SHRM-CP

Social Media Campaign, Consumer
Leveraging Influencers to Discuss Dog Motion Sickness and Noise Aversion
Zoetis Petcare
Coyne PR

Sales Promotion
LH & Relaxin Sales Promo Flyer
Zoetis US Diagnostics/LH & Relaxin Repro Tests
Excitant Healthcare Advertising

Large Animal Print Ad
LongRange – The Big Payday
Boehringer Ingelheim – LongRange
adHOME Creative

Digital Campaign
MinXray Display Ads
MinXray, Inc.
LePoidevin Marketing

Large Animal Print Ad
Merck Animal Health – Cattle Friendly Vaccines
Merck Animal Health Cattle Vaccines
Signal Theory

Sales Promotion
Miller Veterinary Supply Centennial Calendar
Miller Veterinary Supply Co., Inc.
In-House

Integrated Campaign
myVCA Patient Portal and Online Store Launch
VCA Animal Hospitals
ZED Graphic Communications

In-Clinic Merchandise, Promotional/Advertising
NexGard/HEARTGARD Plus “Two Love and Protect” Dispensing Kit
Boehringer Ingelheim
Shepherd

Sales Promotion
Nobivac® Lepto Detail Aid
Merck Animal Health/Nobivac®
Merck Creative Studios

Sales Promotion
Nobivac® Erase Rabies Detailer
Merck Animal Health/Nobivac®
Merck Creative Studios

Sales Promotion
Nobivac® Erase Rabies Certificate of Partnership
Merck Animal Health/Nobivac®
Merck Creative Studios

Large Animal Campaign
Patterson Equine Division Relaunch Campaign
Patterson Equine Division
In-House

Social Media Campaign, Consumer
PickyOrSick.com Social Media Campaign
Kindred Biosciences, Inc.
In-house

Digital Campaign
PickyOrSick.com Digital Campaign
Kindred Biosciences, Inc.
In-House

Veterinary Education Video
ProHeart 12 – The Australia Story
Zoetis Petcare/ProHeart 12
Fade In: Creative

Veterinary Education Video
PSIvet Brand Video
PSIvet
Veteos

In-Clinic Merchandise
PUREVAX Family Campaign
Boehringer Ingelheim, PUREVAX
Shepherd

In-Clinic Poster
RECOMBITEK® Lepto Pavement Poster
Boehringer Ingelheim RECOMBITEK
Shepherd

Website, Consumer
Sentrx Website
Sentrx
Stephens & Associates

Client Education Video
The Importance of Regular Cat Exams
Eric Garcia
Veteos

In-Clinic Consumer Awareness Campaign
VCA Heatstroke Campaign
VCA Specialty Animal Hospitals
ZED Graphic Communications

Integrated Campaign
VCA Pet CancerCare Launch
VCA Specialty Animal Hospitals
ZED Graphic Communications

Integrated Campaign
VCA Parasite Awareness Campaign
VCA Animal Hospitals
ZED Graphic Communications

In-Clinic Consumer Awareness Campaign
Vet2Pet In-Clinic Promotional Material
Vet2Pet App Builders
In-House

Digital Campaign
Virbac VEGGIEDENT Zen Tartar Control Chews for Dogs
Virbac Corporation
Archer Malmo

Sales Promotion
Wedgewood Pharmacy Compounded Preparations Guide
Wedgewood Pharmacy
In-House

Logo
World Pet Association Logo
World Pet Association
ZED Graphic Communications

Integrated Campaign
Zoetis Diagnostics
Zoetis/Diagnostics
Orchard Health

Tradeshow Booth
Zoetis Petcare Booth 2019
Zoetis Petcare
GES, Live Design Productions and All Boats Rise

Bronze Winners

Veterinary Education Video
A Day in the Life – Comprehensive Oral Health
Midmark Corporation
AGI Studios

Integrated Campaign
Adequan® Canine Recharge Campaign
American Regent Animal Health
Stephens & Associates

Large Animal Campaign
Adequan® Emblem Campaign
American Regent Animal Health/Adequan
Stephens & Associates

Integrated Campaign
AlphaTRAK Charmed Life Campaign
Zoetis US Diagnostics/AlphaTRAK
Excitant Healthcare Advertising 

Website, Consumer
AlphaTRAK Website for Pet Owners
Zoetis/AlphaTRAK
NX3 Corporation

Tradeshow Booth
Boehringer Ingelheim Booth
Boehringer Ingelheim
Shepherd & Blue Sky Exhibits

In-Clinic Merchandise, Promotional/Advertising
Bravecto Cares In Clinic Merchandising
Merck Animal Health/BRAVECTO
Wunderman Thompson Health

Public Service Video
Canine Osteoarthritis Satellite Media Tour
American Regent Animal Health/Adequan® Canine
Stephens & Associates 

Digital Advertising
Capstar :30 Commercial “Silhouettes”
Elanco/Capstar
Callahan

Digital Advertising
CARYSTA HVC – Ad Video
CARYSTA HVC from Zoetis
Visionarists

Sales Promotion
Covetrus Bowl Games Program
Covetrus North America
Covetrus North America

Large Animal Campaign
National Livestock Veterinary Day
Covetrus North America
In-House

Tradeshow Graphics
Covetrus Tradeshow Graphics
Covetrus
In-House

Television Commercial, Consumer
Credelio :30 Commercial “Tiny Defender”
Elanco/Credelio
Callahan

Direct Mail, B2B/Trade
Dechra Canada Felimazole Mailer
Dechra Veterinary Products (Canada)
ZED Graphic Communications

Print Advertising, B2B/Trade (Campaign)
Dechra Canada Fusidic Acid Ads
Dechra Veterinary Products (Canada)
ZED Graphic Communications 

Website, Consumer
Elanco/Galliprant
Callahan

Large Animal Video
Equine Tradeshow Video
Covetrus
In-house

Veterinary Education Video
Facebook Live Video: Polly Want an Answer with Dr. Laurie Hess
Merck Veterinary Manual
Merck Veterinary Manual & Likeable Media

In-Clinic Consumer Awareness Campaign
Got My Shots Vaccine Awareness Campaign
Covetrus North America
Mozeus

Television Campaign, Consumer
Interceptor Plus :30 Commercial “Question Your Protection”
Elanco/Interceptor Plus
Callahan

Integrated Campaign
“It Only Takes One” ProHeart 12 Launch Campaign
Zoetis/ProHeart 12
Ogilvy Health

Social Media Campaign, Consumer
It’s not all about the Dangers of Chocolate
Ethos Veterinary Health
Ethos Veterinary Health Marketing Team

Integrated Campaign
Itchy Pet Awareness Month
Zoetis/Dermatology Portfolio
Havas Life Metro & Ogilvy Health 

Integrated Campaign
LiFELINE Integrated Campaign
Zoetis
Klick Health

In-Clinic Merchandise, Educational
Mirataz® (mirtazapine transdermal ointment) In-Clinic Tool Kit
Kindred Biosciences, Inc.
Scout

In-Clinic Poster
National Veterinary Associates Poster
National Veterinary Associates
BluePrints Veterinary Marketing Group

Integrated Campaign
NaVetor Cause Marketing Campaign
Patterson Veterinary
In-House/Patterson Veterinary

Print Advertising, B2B Trade
NexGard® (afoxolaner) Confidence in Every Chew Trade Ad
Boehringer Ingelheim – NexGard
Shepherd

Sales Promotion
NexGard® (afoxolaner) Value Detailer
Boehringer Ingelheim – NexGard
Shepherd

Digital Sales Aid, B2B
Nobivac® Lepto MCM Disease Alert Emails
Merck Animal Health/Nobivac®
Merck Creative Studios

Print Advertising, B2B/Trade
NOCITA “Reimagine Recovery”
Aratana Therapeutics (Elanco) NOCITA
sixo.one

In-Clinic Consumer Awareness Campaign
Parasite Prevalence Report
Boehringer Ingelheim, HEARTGARD® Plus (ivermectin/pyrantel)
Shepherd

Logo
P3 Veterinary Partners Logo
P3 Veterinary Partners
CMS Intelligence

Digital Advertising
PickyOrSick.com Digital Advertising
Kindred Biosciences, Inc.
In-House

Digital Campaign
Plumb's Veterinary Drugs Product Spotlight Campaign
Plumb’s Veterinary Drugs
Brief Media

Print Ad, B2B
Repro Test Family Professional Journal Ad
Zoetis US Diagnostics/Repro Diagnostic Test Line
Excitant Healthcare Advertising 

Digital Campaign
Royal Canin Hematuria Detection, technology by blucare Campaign
Royal Canin
precisioneffect

Print Advertising, B2B/Trade
SHOTS FOR GOOD Trade Ad
Boehringer Ingelheim Animal Health USA – IMRAB
Shepherd

Sales Promotion
Southeast Veterinary Anesthesia Services Practice Brochure
Southeast Veterinary Anesthesia Services
BluePrints Veterinary Marketing Group

Digital Campaign
Sunglasscat
I-DROP® VET GEL
I-MED Pharma

Digital Campaign
T.E.A.M. AlphaTRAK eBlast Campaign
Zoetis US Diagnostics/AlphaTRAK
Excitant Healthcare Advertising 

Photography
The life of a dog
Covetrus
Covetrus

Magazine Ad, Consumer
UltraShield – Don’t let them feast
UltraShield by Absorbine
Signal Theory

Integrated Campaign
VCA Academy Mentorship
VCA Animal Hospitals
ZED Graphic Communications

Sales Promotion
VCA Impact Report
VCA Animal Hospitals
ZED Graphic Communications

Sales Promotion
Vet2Pet Hexagon Brochure
Vet2Pet App Builders
In-House

Website, B2B/Trade
www.worldpetassociation.org
VetMatrix
VetMatrix

Tradeshow Experience
Zomedica/Voice of the Vet
Stephens & Associates