THE NORTH AMERICAN VETERINARY COMMUNITY ANNOUNCES THE VETTYs® AWARD WINNERS

 

Animal health’s creative marketing award winners were revealed at the 39th Annual Veterinary Meeting & Expo, VMX 2022

ORLANDO, FL — January 19, 2022 — The winners of The VETTY Awards, the creative marketing competition dedicated to animal health advertising, design, digital, experiential and social marketing, were revealed this week at VMX 2022, presented by the North American Veterinary Community (NAVC).

The competition is open to marketing campaigns for products and services that support the animal health community, including pharmaceuticals, pet foods, diagnostic equipment, professional associations, pet advocate organizations and more.

This year’s competition included entries from 2020 and 2021 after the 2020 VETTYs Award was put on hold due to COVID-19.

“There were so many wonderfully creative and inventive entries this year,” said NAVC CEO Gene O’Neill. “It’s inspiring to know that not even lockdowns or working remotely could dampen the community’s creative spark. Instead, these companies and agencies rose to the challenge, and deserve tremendous accolades for achieving all they did.”

The competition featured several new categories dedicated to some of the marketing evolution that took place during the initial pandemic lockdown, including awards for virtual events.

The top prizes, including Best In Show (For-Profit), Best In Show (Non-Profit), Judges Awards, Large Animal Award, and the NAVC Spotlight winner were announced live on-stage prior to the start of VMX’s traditional Monday concert presented by Merck Animal Health. 

The Grand Prize Winners were:

  • BEST IN SHOW (FOR-PROFIT) AWARD: Situations, Stressors & Suggestions Mental Wellness (video) Series from Royal Canin and their agency partner LIBRIX
  • BEST IN SHOW (NON-PROFIT) AWARD: Penn Vet New Bolton Center Holiday Message 2020 Public Service Video from The University of Pennsylvania School of Veterinary Medicine
  • NAVC SPOTLIGHT AWARD: Good Vibes Concert Series from P3 Veterinary Partners and Starshot Studios
  • LARGE ANIMAL AWARD: Cattle Animated Videos from Merck Animal Health/SAFE-GUARD & RALGRO and Signal Theory
  • JUDGES AWARDS: 
    • ‘More Than Medicine’ integrated campaign from Boehringer Ingelheim and Wunderman Thompson 
    • Curby’s Curbside Games app by CareCredit and Stephens & Associates
    • “Your Pet Does A Lot for You Too” video from Nationwide and Veteos

The competition’s Gold, Silver and Bronze awards were revealed to expo attendees via a large display in VMX’s exhibit hall.

The NAVC, the world’s leading not-for-profit association dedicated to supporting the global veterinary health community, introduced THE VETTYs in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry, which generates over $10 billion in revenue in the US alone each year. 

About the NAVC 

The North American Veterinary Community (NAVC) is a nonprofit organization dedicated to supporting and advancing veterinary professionals worldwide. The world’s leading provider of veterinary continuing education, the NAVC delivers essential training, tools and resources for veterinary professionals to stay abreast of advances in animal medicine and provide the best medical care for animals everywhere. Through its commitment to innovation and excellence, the NAVC has developed a diverse portfolio of products and services, including educational events, headlined by VMX, the world’s largest, most comprehensive continuing education conference and launchpad for new products and innovations within the veterinary industry; a robust digital platform for virtual learning and engagement; the veterinary industry’s largest and award-winning portfolio of trade publications; and an advocacy arm which unites the veterinary community and pet lovers. The NAVC was founded in 1982 and is headquartered in Orlando, FL. Since 2017, the NAVC has been recognized annually as one of the Top Workplaces by the Orlando Sentinel. To learn more about NAVC’s products and brands, visit https://navc.com/. To see our schedule of upcoming events, visit https://navc.com/calendar/

 

Grand Prize Winners

Judges Awards

Integrated Campaign
“More Than Medicine” Integrated Campaign
Boehringer Ingelheim
Wunderman Thompson Health
 

App
Curby’s Curbside Games
CareCredit
Stephens & Associates

Public Service Video
“Your Pet Does a Lot for You Too”
Nationwide
Veteos

Large Animal Award

Large Animal Video
Merck Cattle Animated Videos
Merck Animal Health / SAFE-GUARD & RALGRO
Signal Theory

NAVC Spotlight Award

Virtual Event
Good Vibes Concert Series
P3 Veterinary Partners
Starshot Studios

Best In Show, For-Profit

Veterinary Education Video
Situations, Stressors & Suggestions Mental Wellness Series
Royal Canin
LIBRIX

Best In Show, Non-Profit

Public Service Video
Penn Vet New Bolton Center Holiday Message 2020
The University of Pennsylvania School of Veterinary Medicine (Penn Vet) New Bolton Center
In-House

Gold Winners

Digital Sales Aid, B2B/Trade
Canine Dose of Discovery Portal
American Regent Animal Health
Stephens & Associates

In-Clinic Merchandise, Educational
Equine Mobility Matters Kit
American Regent Animal Health
Stephens & Associates

Integrated Campaign
“More Than Medicine” Integrated Campaign
Boehringer Ingelheim
Wunderman Thompson Health

Tradeshow Experience
Boehringer Ingelheim Booth Experience
Boehringer Ingelheim
Wunderman Thompson Health

Tradeshow Booth
Boehringer Ingelheim Tradeshow Booth
Boehringer Ingelheim
Wunderman Thompson Health

Tradeshow Graphics
Boehringer Ingelheim Tradeshow Graphics
Boehringer Ingelheim
Wunderman Thompson Health

Virtual Event
2021 Boehringer Ingelheim PREMIER Summit Virtual Event
Boehringer Ingelheim
Shepherd

Integrated Campaign
Curbside (Curby) Campaign
CareCredit
Stephens & Associates

App
Curby’s Curbside Games
CareCredit
Stephens & Associates

Client Education Video
Shampoo & Ear Cleaning Videos
Elanco
Signal Theory

Website, Consumer
On Their Shoulders
Equine Network
Equine Network

Television Commercial, Consumer
Hannah Pet Hospital Commercial
Hannah Pet Hospital
Stephens & Associates

Out-of-Home, Consumer
Hannah Pet Hospital Building Wrap
Hannah Pet Hospital
Stephens & Associates

Direct Mail, B2B/Trade
Bowman Report
KVP International
Stephens & Associates

Client Education Video
Lap of Love- The Hardest Day Documentary
Lap of Love
Veterinary Hospice and In-Home Euthanasia

Large Animal Digital
Merck NASALGEN Launch Social Takeover
Merck Animal Health / NASALGEN 3-PMH
Signal Theory

Large Animal Video
Merck Cattle Animated Videos
Merck Animal Health / SAFE-GUARD & RALGRO
Signal Theory

Large Animal Campaign
Merck NASALGEN 3/3-PMH Campaign
Merck Animal Health/NASALGEN 3/3-PMH
Signal Theory

Sales Promotion
Midmark Comprehensive Dentistry Brochure
Midmark Corporation
In-House

Public Service Video
“Your Pet Does a Lot for You Too”
Nationwide
Veteos

Virtual Event
Good Vibes Concert Series
P3 Veterinary Partners
Starshot Studios

Event/Out-of-Clinic
Good Vibes Concert Series
P3 Veterinary Partners
Starshot Studios

Product Launch (Campaign)
Patterson + Vet Hero
Patterson Veterinary
In-House

Digital Audio/Radio
PetLifeRadio.com
Pet Life Radio (PetLifeRadio.com)
In-House

Product Launch (Campaign)
Plumb’s Pro Launch
Plumb’s
In-House

Veterinary Education Video
Situations, Stressors & Suggestions Mental Wellness Series
Royal Canin
LIBRIX

Website, Consumer
The Making of a Champion
The Making of a Champion An Equine Network and Boehringer Ingelheim Film
Equine Network

Public Service Video
Penn Vet New Bolton Center Holiday Message 2020
The University of Pennsylvania School of Veterinary Medicine (Penn Vet) New Bolton Center
In-House

Large Animal Campaign
Penn Vet New Bolton Center - ‘Exceptional Care’ Campaign
The University of Pennsylvania, School of Veterinary Medicine (Penn Vet)
LevLane Advertising Agency

Integrated Campaign
VCA Animal Hospitals 2021 Holiday Campaign
VCA Animal Hospitals
ZED Graphic Communications

Virtual Event
VCA Animal Hospitals Level Up Virtual Conference 2020
VCA Animal Hospitals
ZED Graphic Communications

Client Education Video
“It could be so much easier, right?”
Veteos On-Demand
Veteos

Logo
Veterinary Hope Foundation Logo
Veterinary Hope Foundation
Bader Rutter

Public Service Video
Veterinary Hope Foundation PSA
Veterinary Hope Foundation
Bader Rutter

Product Launch (Campaign)
Imoxi™ (imidacloprid + moxidectin) Topical Solution Product Launch
Vetoquinol USA
Internal

Print Advertising, B2B
VetriScience: Fast-acting stress relief when it counts!
VetriScience Laboratories/VetriScience Pro Line
In-House

Photography
Great Care, Delivered Brand Photoshoot
Wedgewood Pharmacy
Garry and Stacy Photography Co.

Integrated Campaign
Sileo Noise Monsters
Zoetis Sileo
Fingerpaint

Silver Winners

Campaign, Consumer
Canine OA MAT Release Series
American Regent Animal Health
Stephens & Associates

Print Advertising, B2B/Trade
Animal Emergency Hospital Volusia VECCS Recruitment Ad
Animal Emergency Hospital Volusia VECCS
BluePrints Veterinary Marketing Group

In-Clinic Merchandise
Enhancing The Feline Patient Experience
Black Dog Productions
Black Dog Productions

Sales Promotion
2020 Boehringer Ingelheim Corporate Giving Detailer
Boehringer Ingelheim
Shepherd

Digital Sales Aid
Boehringer Ingelheim 2021 Veterinary Community Support Detailer
Boehringer Ingelheim
Shepherd

In-Clinic Consumer Awareness Campaign
Healthy Habits Awareness Campaign (In-Clinic)
Boehringer Ingelheim Healthy Habits
Wunderman Thompson Health

Print Advertising, B2B/Trade Campaign
NexGard® “Two Worlds” Campaign
Boehringer Ingelheim NexGard®
Wunderman Thompson Health

Digital Campaign
Butterfly iQ+ Vet Digital Campaign
Butterfly iQ+ Vet
In-House

Veterinary Education Video
Butterfly iQ+ Vet Education Video
Butterfly iQ+ Vet
In-House

Website, B2B
Butterfly iQ+ Vet Website
Butterfly iQ+ Vet
In-House

Large Animal Campaign
Heart of the Horse Campaign
CareCredit
Stephens & Associates

Digital Education Tool, B2B
Evolution of Curbside Infographic Series
CareCredit
Stephens & Associates

Agency Self Promotion
We’re not normal’ Brand Relaunch
Circa Healthcare
Circa Healthcare

Product Launch (Campaign)
Clevor® (ropinirole ophthalmic solution) Product Launch
Clevor® (ropinirole ophthalmic solution)
Internal

Digital Campaign
Clevor® (ropinirole ophthalmic solution) Holiday Campaign
Clevor® (ropinirole ophthalmic solution)
In-House

Integrated Campaign
Dechra Derm Print/Digital
Dechra
Stephens & Associates

Integrated Campaign
Nocita Trade Campaign
Elanco / Nocita
Signal Theory

Product Launch (Campaign)
Elura - Feline Fabulous
Elura
VCCP Health

Print Advertising, B2B/Trade
Entyce - More than a meal
Entyce
VCCP Health

Animation
Emmert Hype Video
F.L. Emmert
Signal Theory

Tradeshow Experience
Merck Leman Conference Yoga Video
Merck Animal Health
Signal Theory

Digital Sales Aid
Partners in Practice Digital Magazine
Merck Animal Health
Stephens & Associates

Digital Sales Aid
BRAVECTO® Chews and SENTINEL® SPECTRUM® Chews Seen and Unseen Digital Detailer
Merck Animal Health
Circa Healthcare

Large Animal Tradeshow Booth
Merck Swine WPX Signage
Merck Animal Health / Swine
Signal Theory

Agency Self Promotion
Bravo, Bravecto Behind The Scenes
Merck Animal Health BRAVECTO®
Concentric Health Experience

Integrated Campaign
BRAVECTO® Feline Portfolio Campaign
Merck Animal Health/BRAVECTO® PLUS and BRAVECTO® Topical for Cats
Circa Healthcare

Integrated Campaign
Nobivac Pair up for Protection Campaign - Merck Animal Health
Merck Animal Health/Nobivac CIRDC Portfolio
Circa Healthcare

Integrated Campaign
Nobivac : Lepto4 - Stop the Shedding. Stop the Spreading. - Merck Animal Health
Merck Animal Health/Nobivac Lepto4
Circa Healthcare

Product Launch (Campaign)
Merck Animal Health Sentinel Spectrum of Protection Print Ad Product Launch
Merck Animal Health/Sentinel
Circa Healthcare

Photography
Designing Better Care
Midmark Corporation
AGI Studios

Public Service Video
Australian Wildfire Video News Release
Morris Animal Foundation
Stephens & Associates

Integrated Campaign
Patterson Dream Big New Practice Program
Patterson Veterinary
In-House

Virtual Event
Patterson Take Note
Patterson Veterinary
In-House

Print Advertising, B2B/Trade Campaign
Patterson NaVetor practice management software
Patterson Veterinary / NaVetor
In-House

Print Advertising, B2B/Trade Campaign
Patterson Radmedix X-ray
Patterson Veterinary / Radmedix X-ray
In-House

Website, B2B
Plumb’s Rebranded Site with New Product Launch
Plumb’s
In-House

Digital Education Tool, B2B
Marketing AutoMEOWtion
Red Brick Partners
Red Brick Partners

Website, B2B
Shepherd Veterinary Software Website
Shepherd Veterinary Software
Belief Agency

Print Advertising, B2B/Trade
Tanovea - Hundreds of reasons
Tanovea
VCCP Health

Virtual Event
The Mindful Practice
The Mindful Practice powered by The Veterinary DialogueTrainer
Circa Healthcare

Tradeshow Experience
Veterinary Hope Foundation HOPE Wall Experience
Veterinary Hope Foundation
Bader Rutter

Website, Consumer
Veterinary Hope Foundation Website
Veterinary Hope Foundation
Bader Rutter

Website, B2B
Imoxi™ (imidacloprid + moxidectin) Topical Solution Website
Vetoquinol USA
In-House

Client Education Video
Vetri Pro Line overview
VetriScience Laboratories/Vetri Pro Line
In-House

Veterinary Education Video
INTRODUCTION TO CANCER GENOMICS AND ITS RELEVANCE TO VETERINARY ONCOLOGY
Vidium Animal Health
Circa Healthcare

Sales Promotion
The Power of Genomic Diagnostic Testing with SearchLight DNA(TM)
Vidium Animal Health/SearchLight DNA™
Circa Healthcare

Social Media, B2B
Wedgewood Pharmacy - Veterinary Technician Week Social Campaign
Wedgewood Pharmacy
In-House

Tradeshow Booth
Wedgewood Pharmacy Trade Show Booth
Wedgewood Pharmacy
ZigZibit

Veterinary Education Video
Wedgewood Pharmacy DeliverEase Video
Wedgewood Pharmacy
In-House

In-Clinic Consumer Awareness Campaign
ProHeart 12/Heroes with Heart
Zoetis
Ogilvy

Website, B2B
Vanguard “Tips for Techs” Campaign
Zoetis
Flightpath

Tradeshow Booth
Zoetis VMX 2021 Virtual Booth
Zoetis
Ogilvy, GES, LDP

Client Education Video
Simparica Trio Waiting Room Video
Zoetis, Inc. / Simparica Trio
Fade In

Bronze Winners

Print Advertising, B2B
1STPET Veterinary Centers AZVMA Full Page Ad
1STPET Veterinary Centers
BluePrints Veterinary Marketing Group

Large Animal Print Collateral
Equine KOL Roundtable Article
American Regent Animal Health
Stephens & Associates

Television Commercial
Adequan Canine Commercial
American Regent Animal Health, Adequan® Canine (polysulfated glycosaminoglycan)
Stephens & Associates

Tradeshow Booth
AmeriVet Veterinary Partners
AmeriVet Veterinary Partners
In-House

Veterinary Education Video
“Redefining the Veterinary Lifestyle” - Spec/ER Recruiting Video
Animal Emergency & Specialty Center of Chattanooga
VCCP Health
Innovetive Petcare

Event/Out-of-Clinic
“Welcome to the Neighborhood” Event Flyer for New Client Promotion
Austin Urban Vet Center
Innovetive Petcare

Print Advertising, B2B
Boehringer Ingelheim Vaccines Portfolio Ad
Boehringer Ingelheim
Wunderman Thompson Health

Print Advertising, B2B
Boehringer Ingelheim Vaccines Portfolio Ad
Boehringer Ingelheim
Wunderman Thompson Health

Television Commercial
FRONTLINE® Brand Products “Everywhere” :30 Spot
Boehringer Ingelheim FRONTLINE® Brand Products
Wunderman Thompson Health

In-Clinic Merchandise, Educational
2020 Consumer Brochure
Boehringer Ingelheim IMRAB® Rabies Vaccines
Shepherd

Print Advertising, B2B
Boehringer Ingelheim Pain Portfolio Trade Ad
Boehringer Ingelheim METACAM® x PREVICOX®
Wunderman Thompson Health

Television Commercial
NexGard® “Two Worlds” :30 Spot
Boehringer Ingelheim NexGard®
Wunderman Thompson Health

In-Clinic Merchandise, Promotional
2021 ORAVET® Dental Hygiene Chews Summer to Smile
Boehringer Ingelheim ORAVET® Dental Hygiene Chews
Shepherd

Integrated Campaign
PUREVAX® Integrated Campaign
Boehringer Ingelheim PUREVAX®
Wunderman Thompson Health

Print Advertising, B2B
PUREVAX® Single Ad
Boehringer Ingelheim PUREVAX®
Wunderman Thompson Health

In-Clinic Merchandise, Educational
2020 Consumer Brochure
Boehringer Ingelheim PUREVAX® Feline Vaccines
Shepherd

Program/Service Launch
Butterfly iQ+ Vet Product Launch Campaign
Butterfly iQ+ Vet
In-House

Veterinary Education Video
“A Place for Family”
Cardiff Animal Hospital and Wellness Center
Veteos

Logo
“Carolina Animal Specialty & Emergency” Logo Rebrand
Carolina Animal Specialty & Emergency
Innovetive Petcare

Tradeshow Booth Graphics
Curicyn Tradeshow Booth Graphics
Curicyn
BluePrints Veterinary Marketing Group

Podcast
Veterinary Viewfinder Podcast
Dr. Ernie Ward
Dr. Ernie Ward

Digital Campaign
Duramune Lyme Tick Talks
Elanco / Duramune Lyme
Colle McVoy

Print Advertising, B2B
“IPC Time”
Innovetive Petcare Business Development
Innovetive Petcare

Website, B2B
Encore Vet Group
InTouch Practice Communications
InTouch Practice Communications

Website, Consumer
The Village Vets 24-Hour Emergency
InTouch Practice Communications
InTouch Practice Communications

Digital Campaign
Veterinary Healthcare Associates Recruitment Series
InTouch Practice Communications
InTouch Practice Communications

Digital Education Tool, B2B
Merck ZUPREVO BRD Challenge
Merck Animal Health / ZUPREVO
Signal Theory

Digital Campaign
Bravo, Bravecto Digital Campaign
Merck Animal Health Bravecto
Concentric Health Experience

Large Animal Print Ad
NASALGEN Intranasal Vaccine
Merck Animal Health Canada / NASALGEN Intranasal Vaccine
Duck and Partners

Digital Sales Aid, B2B
BRAVECTO® PLUS Counter Revolution Digital Detailer
Merck Animal Health/BRAVECTO® PLUS
Circa Healthcare

Digital Advertising
Merck Animal Health Sentinel Spectrum of Protection Digital Advertising
Merck Animal Health/Sentinel
Circa Healthcare

Print Advertising, B2B
Merck Animal Health Sentinel Spectrum of Protection Print Ad
Merck Animal Health/Sentinel
Circa Healthcare

Digital Education Tool, B2B
Diabetes Vet Nurse Program
Merck Animal Health/Vetsulin
MCS

Public Service Video
A Profession in Crisis
Multicultural Veterinary Medical Association
Veteos

Social Media, Consumer
NORA Veterinary Hospital Facebook Carousel
NORA Veterinary Hospital
BluePrints Veterinary Marketing Group

Website, Consumer
NORA Veterinary Hospital Website
NORA Veterinary Hospital
BluePrints Veterinary Marketing Group

Print Advertising, B2B
Patterson end-of-year financing
Patterson Veterinary / Finance
In-House

Agency Self Promotion
Bourbon with Brenda
Stephens & Associates
Stephens & Associates

Animation
The Clinical Year
University of Arizona College of Veterinary Medicine
Veteos

Print Advertising, B2B
VSEC Pulse Magazine (SCVMA) Ad-We Share Your Pain
Veterinary Specialty and Emergency Center Thousand Oaks
BluePrints Veterinary Marketing Group

Animation
Phovia Light Spectrum Animation
Vetoquinol USA
In-House

Print Advertising, B2B
Effective Supplements Help Relieve GI Issues
VetriScience Laboratories
In-House

Print Advertising, B2B
Vetri Pro Line: Keep Senior Pets Forever Young
VetriScience Laboratories
In-House

Digital Advertising
Weave
Weave Communications
In-House

Agency Self Promotion
ZED Pandemic Webcam Cover
ZED Graphic Communications
ZED Graphic Communications

Campaign, Consumer
ProHeart 12/It Only Takes One
Zoetis
Ogilvy

Website, B2B
ProHeart Certification Website
Zoetis ProHeart 12
Flightpath