The Best in Animal Healthcare Marketing and Advertising Were Unveiled and Recognized at the World’s Largest and Premier Veterinary Conference

 

This year’s “pick of the litter” VETTY Awards® winners were revealed at the 40th Annual Veterinary Meeting & Expo, VMX 2023

ORLANDO, FL — Tuesday, January 17, 2023 — The winners of The VETTY Awards®, the only creative competition dedicated to recognizing marketing excellence in the animal healthcare industry, were announced this week at VMX 2023, presented by the North American Veterinary Community (NAVC).

The grand prize winners this year were:

  • BEST IN SHOW (FOR-PROFIT) AWARD:“Itty Bitty Invaders” in the Television Commercial category by Zoetis and Fingerpaint Group
  • BEST IN SHOW (NON-PROFIT) AWARD:“Spirit of Service New Horizon Ranch” in the Public Service Video category by Animal Health Corridor and JNA
  • LARGE ANIMAL AWARD:“It’s Just Who We Are” Unconditional Campaign in the Large Animal Campaign category by Merck Animal Health – Equine and Stewart
  • NAVC SPOTLIGHT AWARD:“Press Play” in the Social Media Campaign, Consumer category by Pet Paradise and 5ivecanons
  • JUDGE'S AWARDS:
    • Dirty Laundry” in the Veterinary Professional Education Video category by Veterinary System Services and Veteos
    • IndeVets Integrated Campaign in the Integrated Campaign B2B/Trade category by IndeVets and J2
    • VCA Pride in a Box in the Direct Mail B2B/Trade category by VCA Animal Hospitals and ZED Graphic Communications

The NAVC, the world’s leading not-for-profit dedicated to supporting the global veterinary health community, introduced The VETTYs awards competition in 2017 to recognize and reward the marketing excellence that helps fuel the rapidly growing animal health industry, which generates over $114 billion in revenue in the U.S. alone each year.

“There were so many wonderfully innovative and creative entries this year. There is a reason that the VETTY Awards remains a highlight of our annual VMX conference. Each one of the competing organizations this year demonstrated the vitality of the animal health industry,” said NAVC CEO Gene O’Neill. “These winners are truly the ‘pick of the litter’ and capture the talent and creativity across our industry in supporting the veterinary profession and promoting products and services that help animals everywhere live better, longer lives.”

This year’s competition was the “cat’s meow” with more than 260 entries - the highest number of entries since the 2018 competition. Entries consisted of advertising, public relations, digital, social, design, events, promotions, educational materials and more developed to promote animal health industry contributions designed to keep our furry, featured and scaly friends healthy and happy. Entrants included agencies and companies in pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups, architectural design and more. Each entry was reviewed by a judging panel comprised of leaders in the creative marketing field.

This year’s grand prize  winners demonstrated the diversity of animal healthcare and covered relevant topics to the industry today, including the importance of diversity, equity and inclusion inside clinics; the solid foundation of belonging to a veterinarian network; the unconditional commitment of one company to provide quality veterinary medicine and services to the equine community; the power of therapeutic horseback riding; an energetic view of quality pet boarding and veterinary care; an exciting and memorable look at flea control and even a humorous look at the important role of doing laundry inside a veterinary office.

The VETTY Awards® competition’s gold, silver and bronze awards were revealed to expo attendees via a large display in VMX’s exhibit hall. The top grand prize winners, including Best In Show (For-Profit), Best In Show (Nonprofit), Judges Awards, Large Animal Award, and the NAVC Spotlight winner, were announced live on-stage prior to the start of VMX’s traditional Monday concert presented by Merck Animal Health and featuring Grammy Award-winning Lady A.

VMX is the world’s largest and most comprehensive global veterinary education conference. Its industry-leading scientific sessions and hundreds of hours of continuing education led by the world’s most renowned veterinary leaders draw animal healthcare professionals from all over the world each year. It also incorporates one of the largest veterinary industry expos as well as world-class entertainment and networking events.

To learn more about The VETTY Awards® or to see visuals of the winning entries, visit www.thevettys.com. For more information about NAVC, visit www.navc.com.

   

Grand Prize Winners 2022

Judges Awards

Veterinary Professional Educational Video
Dirty Laundry
Veterinary System Services
Veteos

Integrated Campaign B2B/Trade
IndeVets Integrated Campaign
IndeVets
J2

Direct Mail B2B/Trade
VCA Pride in a Box
VCA Animal Hospitals
ZED Graphic Communications

Large Animal Award

Large Animal Campaign
"It's Just Who We Are" Unconditional Campaign
Merck Animal Health – Equine
Stewart

NAVC Spotlight Award

Social Media Campaign, Consumer
Press Play
Pet Paradise
5ivecanons

Best In Show, For-Profit

Television Commercial
Itty Bitty Invaders
Zoetis
Fingerpaint Group

Best In Show, Non-Profit

Public Service Video
Spirit of Service New Horizon Ranch
Animal Health Corridor
JNA

Gold Winners

Campaign – Consumer
APPA Encourages Consumers to “Recharge” with New Campaign for Pets Add Life
American Pet Products Association
FWV Fetching

Large Animal Video
Jumbotron Video
American Regent Animal Health
Stephens & Associates

Large Animal Digital
Horse Owner Email Campaign
American Regent Animal Health
Stephens & Associates

Public Relations Campaign
Dog Anxiety Awareness Month/CEVA
CEVA Animal Health
Kristen Levine Media x Elle Digital Management

Website, Consumer
Daleville Animal Hospital Website
Daleville Animal Hospital
InTouch Practice Communications

Public Relations Campaign
Innovetive & Hootsuite Digital Platform Case Study
Innovetive Petcare
In-House - Innovetive Petcare

Website, B2B/Trade
Kokopelli Assisted Reproductive Services Website
Kokopelli Assisted Reproductive Services
BluePrints Veterinary Marketing Group

Large Animal Campaign
AROVYN Introduction Campaign
Merck Animal Health
Signal Theory

Large Animal Video
SAFE-GUARD Feed Formulations Video
Merck Animal Health
Signal Theory

Public Relations Campaign
Merck Unconditional
Merck Animal Health
JNA

Campaign – B2B/Trade
Midmark Synthesis® Cabinetry Solutions
Midmark Corporation
Midmark Corporation and AGI Studios

Campaign - New Product/Program or Service Launch
Vector Borne Diseases
MSD Animal Health
Edra Publishing U.S.

App
Plumb's™ iOS & Android App
Plumb's
In-House by Brief Media, in partnership with STX Next

Website, Consumer
Riverview Animal Clinic Website
Riverview Animal Clinic
BluePrints Veterinary Marketing Group

Campaign – B2B/Trade
Royal Canin Urinary Cat Care Continuum
Royal Canin
In-House – Royal Canin

Agency Self Promotion
Stewart Rebrand and 50 Year Launch
Stewart
In-House - Stewart

Website, Consumer
Symbios Animal Health Website
Symbios Animal Health
Stephens & Associates

Campaign – Consumer
VCA Reminders Program Rebrand
VCA Animal Hospitals
ZED Graphic Communications

Campaign – Consumer
VCA Voice 100
VCA Animal Hospitals
ZED Graphic Communications

Campaign – Consumer
VCA CareClub Digital Enrollment Campaign
VCA Animal Hospitals
ZED Graphic Communications

Campaign – Consumer
VCA Dermatology Campaign 2022
VCA Animal Hospitals
ZED Graphic Communications

Campaign – Consumer
VCA Parasite Campaign 2022
VCA Animal Hospitals
ZED Graphic Communications

Campaign – Consumer
Flexadin Stretching Joy Consumer Campaign
Vetoquinol USA
In-House and R2 Digital

Campaign - New Product/Program or Service Launch
Launching the Newest Advancement in Canine Joint Health with an Integrated Communications
Campaign for MOVOFLEX® Advanced Soft Chews
Virbac U.S.
Archer Malmo

Campaign – Consumer
VO Vets
VO Vets
In-House – VO Vets

Social Media Campaign, B2B/Trade
Zoetis FutureBound: Advocating for the future of the veterinary profession
Zoetis
Bader Rutter

Television Commercial
Simparica Trio “Unstoppable” DTC Video
Zoetis
Ogilvy Health

Campaign – B2B/Trade
Zoetis Simply Smart Protection – Protect Like A Pro Staff Training & Incentive Program
Zoetis
Ogilvy Health

Social Media Campaign, Consumer
Apoquel "Let's Talk Itch"
Zoetis
Ogilvy Health

Campaign – B2B/Trade
Zoetis Petcare Network Campaign
Zoetis
Ogilvy Health

Silver Winners

Large Animal Print Collateral
Equine DJD Handbook
American Regent Animal Health
Stephens & Associates

Digital Audio/Radio
HEARTGARD® Plus x NexGard® Co-Marketing Trade Audio
Boehringer Ingelheim
Wunderman Thompson Health

Pet Owner Education Video
OraVet Dental Hygiene Chews Educational Video
Boehringer Ingelheim
Wunderman Thompson Health

Campaign – B2B/Trade
Metacam® Trade Creative
Boehringer Ingelheim
Wunderman Thompson Health

Campaign – B2B/Trade
ProZinc® "Experience the Difference"
Boehringer Ingelheim
Wunderman Thompson Health

Photography
Equine Photo Shoot
CareCredit
Stephens & Associates

Large Animal Digital
Equine Guidebook
CareCredit
Stephens & Associates

Campaign – B2B/Trade
Celebrate Vet Techs 2022
CareCredit
Stephens & Associates

Large Animal Campaign
2022 Heart of Horse Print Campaign
CareCredit
Stephens & Associates

Large Animal Video
Heart of the Horse Imagine Video
CareCredit
Stephens & Associates

Campaign - New Product/Program or Service Launch
Zenalpha®: Zennovation in Sedation Integrated Campaign
Dechra Veterinary Products
Circa Healthcare

Website, B2B/Trade
Nationwide Senior Pet Promotion
Nationwide
Element, a division of MJH Life Sciences and dvm360

Campaign – B2B/Trade
2022 Save A Heart Campaign, Boehringer Ingelheim & Greater Good Charities
Greater Good Charities in Partnership with Boehringer Ingelheim Animal Health and The Animal Rescue Site
Shepherd Agency

Digital Audio/Radio
IndeVets Digital Audio/Radio
IndeVets
J2

Campaign – Consumer
Innovetive Petcare "Pack Your Bags" Boarding Campaign
Innovetive Petcare
In-House - Innovetive Petcare

Campaign – B2B/Trade
Carolina Specialty and Emergency - Primary DVM Referral Campaign
Innovetive Petcare
In-House - Innovetive Petcare

Campaign – B2B/Trade
InTouch Webinar Serie
InTouch Practice Communications
In-House - InTouch Practice Communications

Large Animal Print Collateral
Our Unconditional Commitment to Vaccine Performance
Merck Animal Health
Stewart

Large Animal Print Ad
The True Colors of PRESTIGE®
Merck Animal Health
Stewart

Campaign – Consumer
Vetsulin Consumer Email Journey
Merck Animal Health
Stewart

Campaign - New Product/Program or Service Launch
Nobivac® Intra-Trac® Oral BbPi–Launch Campaign
Merck Animal Health
Circa Healthcare

Campaign – B2B/Trade
SEQUIVITY "Rise to the Challenge" Campaign
Merck Animal Health
Signal Theory

Campaign – B2B/Trade
BRAVECTO® Stretch Their Protection Integrated Campaigns
Merck Animal Health
Circa Healthcare

Social Media Campaign, Consumer
The Pests That Bother Your Pets Series
Merck Veterinary Manual
Likeable, LLC.

Campaign – B2B/Trade
Patterson Veterinary Vet Hero
Patterson
In-House - Patterson

Public Relations Campaign
Pet Industry Joint Advisory Council Rebrands as Pet Advocacy Network
Pet Advocacy Network
In -House - Pet Advocacy Network

Campaign – Consumer
Pet-Ag, Next Generation
Pet-Ag
JNA Advertising

Campaign - New Product/Program or Service Launch
PROIN ER™ Trade Campaign
PRN® Pharmacal
Stephens & Associates

Agency Self Promotion
Red Brick Partners 2023 Planning Survival Kit
Red Brick Partners
In-House - Red Brick Partners

Website, Consumer
Summit Bridge Veterinary Hospital Website
Summit Bridge Veterinary Hospital
InTouch Practice Communications

Campaign - New Product/Program or Service Launch
GO by Harbor.vet
Suveto
In-House - Suveto

Tradeshow Booth
Suveto Let's Vet Together Booth
Suveto
J2

Large Animal Print Ad
Turnkey Computer Systems Ad Refresh
Turnkey Computer Systems
In-House - Patterson

Website, B2B/Trade
VCA Impact Report
VCA Animal Hospitals
ZED Graphic Communications

Campaign - New Product/Program or Service Launch
IMOXI Topical Campaign
Vetoquinol USA
Mod Op

Campaign - New Product/Program or Service Launch
Simplera Launch Campaign
Vetoquinol USA
Excitant Healthcare Advertising

Campaign - New Product/Program or Service Launch
Phovia Fluorescent Light Therapy System Launch
Vetoquinol USA
In-House and Native Digital

Campaign – B2B/Trade
Simplera B2B Campaign
Vetoquinol USA
Excitant Healthcare Advertising

Website, Consumer
Vetscoop Website
Vetscoop
InTouch Practice Communications

Campaign – B2B/Trade
Encouraging At-Home Dental Care with an Integrated Communications Campaign for C.E.T.® Brand Products
Virbac U.S.
Archer Malmo

Campaign – B2B/Trade
Busting Nutrition Myths with an Integrated Communications Campaign for VETERINARY HPM® Pet Nutrition
Virbac U.S.
Archer Malmo

Digital Campaign
Weave
Weave
In-House – Weave

Social Media Campaign, B2B/Trade
Vet Tech Week 2022
Wedgewood Pharmacy
In-House – Wedgewood Pharmacy

Campaign – B2B/Trade
VMX 2022 - DeliverEase Tablet Campaign
Wedgewood Pharmacy
In-House – Wedgewood Pharmacy

Social Media Campaign, Consumer
"Make Pets Super" with Vanguard Pet Owner Campaign
Zoetis
Flightpath

Social Media Campaign, B2B/Trade
@Zoetis.VetTeamSpot
Zoetis
Ogilvy Health

Campaign - New Product/Program or Service Launch
Solensia "Back Where I Belong"
Zoetis
Ogilvy Health, Flightpath

Campaign – B2B/Trade
Project WAG (Wellbeing and Growth)
Zoetis
Fingerpaint

Bronze Winners

Digital Education Tool, Consumer
Canine At-Risk Breed Infographic
American Regent Animal Health
Stephens & Associates

Website, B2B/Trade
Ascend Vets Website
AscendVets
InTouch Practice Communications

Veterinary Professional Education Video
Basepaws Explainer Video
Basepaws
Veteos

Campaign – B2B/Trade
PREVICOX® Trade Creative
Boehringer Ingelheim
Wunderman Thompson Health

Campaign - New Product/Program or Service Launch
Healthy Habits Campaign
Boehringer Ingelheim
Wunderman Thompson Health

Large Animal Print Collateral
EquiManagement Special Issue
CareCredit
Stephens & Associates

Large Animal Digital
2022 Heart of Horse Digital Ad Campaign
CareCredit
Stephens & Associates

Direct Mail, B2B/Trade
AAEP Influencer Event Invitation
CareCredit
Stephens & Associates

Large Animal Print Ad
Her to Herd full page ad
Diamond V
In-House – Diamond V

Public Relations Campaign
Diamond V Editorials
Diamond V
In-House – Diamond V

Digital Campaign
Vetoquinol Zylkene Email Campaign
Vetoquinol USA
Element, a division of MJH Life Sciences and dvm360

Magazine Advertisement, Consumer, Campaign
FOUR PAWS - Pets of War
FOUR PAWS
Ogilvy Health

Outdoor Sign/Advertisement
FOUR PAWS - Pets of War
FOUR PAWS
Ogilvy Health

Digital Education Tool, B2B/Trade
Hill's Veterinary Academy
Hill's Veterinary Academy
Circa Healthcare

Website, Consumer
ImpriMed's Rebranded Site
ImpriMed
In-House - ImpriMed

Digital Campaign
IndeVets Digital Campaign
IndeVets
J2

Sales Promotion
IndeVets Sales Promotion
IndeVets
J2

Social Media Campaign, B2B/Trade
Facebook Ad Campaign
MAI Animal Health
Filament

Social Media Campaign, Consumer
Merck Animal Health Promoboxx Social Campaign
Merck Animal Health
Circa Healthcare

Large Animal Video
SEQUIVITY "Rise to the Challenge" Programmatic Pre-roll Video
Merck Animal Health
Signal Theory

Large Animal Print Ad
Merck Animal Health « Looking back. Thinking Forward. Driving innovation. »
Merck Animal Health
Duck and Partners

Large Animal Print Ad
Did You Know? Series
Merck Veterinary Manual
Likeable, LLC.

Website, B2B/Trade
Partners Veterinary Group Website
Partners Veterinary Group
InTouch Practice Communications

Campaign – B2B/Trade
Patterson Veterinary Summer Financing Campaign
Patterson
In-House - Patterson

Campaign – B2B/Trade
Patterson Vet Digital Imaging Month
Patterson Veterinary
In-House - Patterson

Public Relations Campaign
Pet Biotech 2.0 PR Campaign
PetMedix
Stephens & Associates

Website, B2B/Trade
PROIN ER™ Website
PRN® Pharmacal
Stephens & Associates

Social Media Campaign, B2B/Trade
Equine Veterinarian Nutrition Website Promotion
Purina Animal Nutrition
Filament

Tradeshow Experience
VMX 2022 - Cat Care Continuum Booth Activation
Royal Canin
iXperiential Media

Digital Advertising
Symbios Display & Social Ads
Symbios Animal Health
Stephens & Associates

Digital Campaign
Protect the Human-Cat Bond: Stay Curious about Cat Urinary Health
The Human Animal Bond Research Institute (HABRI) and Royal Canin
In-House

Website, Consumer
Vet Angel: In-Home Euthanasia Provider Directory
Vet Angel: In-Home Euthanasia Provider Directory
Lap of Love Veterinary Hospice

Sales Promotion
easyvet Guidebook
Vetcelerator
Stephens & Associates

Social Media Campaign, Consumer
Pro-Pectalin "Carpet" Consumer Social Media Campaign
Vetoquinol USA
Native Digital and In-House

Social Media Campaign, Consumer
Zylkene “Help Them Relax” Social Campaign
Vetoquinol USA
In-House – Vetoquinol USA

Digital Campaign
Clevor® (ropinirole ophthalmic solution) Testimonial Campaign
Vetoquinol USA
In-House – Vetoquinol USA

Website, B2B/Trade
Zoetis Petcare Network
Zoetis
Ogilvy Health

Social Media Campaign, B2B/Trade
"Make Pets Super" with Vanguard DVM Campaign
Zoetis
Flightpath

Social Media Campaign, B2B/Trade
Simparica Trio B2B Social Media
Zoetis
Flightpath

Social Media Campaign, Consumer
Simparica Trio B2B Social Media
Zoetis
Flightpath

Social Media Campaign, Consumer
ProHeart 12 B2C Social Media
Zoetis
Flightpath

Social Media Campaign, B2B/Trade
ProHeart 12 B2C Social Media
Zoetis
Flightpath

Sales Promotion
Zoetis C is for Care Partnership
Zoetis
Bader Rutter