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Recognizing Marketing Excellence in the Animal Health Care Industry

The Vetty Awards® grand prize trophy and gold seal
The Vetty Awards® gold seal
The Vetty Awards® silver seal

Librela Real Patient Social Campaign

Librela Real Patient Social Campaign
Award:Silver
Award Season:2025
Category:Social Media Campaign, Consumer
Entry Name:Librela Real Patient Social Campaign
Company:Zoetis
Agency:Fingerpaint Marketing
Contributors:Jeriel Chua – Zoetis Pain Consumer Marketing; Kelly Bowman, DVM – Director of Medical Affairs for Pain Portfolio; Vincent Avenso – Marketing Coordinator; Michael Roznowski – SVP, Creative Director; Sarah Moran- Associate Creative Director, Art Dave Petracca – SVP, Creative Director; Rebecca Roth – Group Copy Supervisor; Lisa Rowe – Account Director; Meghan Farabaugh – Group Account Supervisor; Melissa DeLorenzo – Project Manager