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The 2023 VETTY Awards is Now Accepting Entries!

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Recognizing Marketing Excellence in the Animal Health Care Industry

Medal illustration of NAVC’s annual marketing awards.

2016 VETTY Awards® Winners

Winners Revealed at VMX 2017

The winners of The VETTY Awards®, a marketing awards program dedicated to animal health care, were revealed at the NAVC Conference in Orlando, Florida February 4-7, 2017. The North American Veterinary Community, the leading non profit organization committed to supporting the growth and development of the veterinary health care community, introduced the annual competition last year. In all, the competition produced 35 Gold, 40 Silver, and 73 Bronze awards to veterinary-focused companies and associations and their marketing agencies. The NAVC then revealed the VETTYs Grand Prizes in a special presentation held before the conference’s traditional Monday night concert presented by Merck Animal Health, which this year featured Grammy Award-winning recording artist Darius Rucker.

“Just as the NAVC supports and celebrates the advancement of veterinary medicine, we wanted to recognize the dedication, intelligence, and creativity of North America’s animal health marketing teams and agencies,” said NAVC CEO Tom Bohn. “For years, we’ve seen great work created to support our industry, only to see it be overlooked by other award shows and marketing outlets. It’s a real honor for us to be able to shine a spotlight on the women and men who create all of this powerful and meaningful work that does so much to support both pet health and our industry’s overall growth and success.”

2016 VETTY Awards® Winners

2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC silver medal ribbon

Bronze Winners

A Message from Lil’ BUB
IDEXX
Lumina Media

A True Partnership
Patterson Veterinary
Patterson Creative Services

Apoquel Campaign
Zoetis
Ogilvy CommonHealth Worldwide

Apoquel Ad
Zoetis
Ogilvy CommonHealth Worldwide

A Drop In The Bucket Photo
University Veterinary Specialists

AAHA Champions: Pet Owner Video Series
American Animal Hospital Association
AAHA Internal

Annual Dogtoberfest Fundraiser
DoveLewis Emergency Animal Hospital

ApryleVetMD.com
ApryleVetMD.com University Veterinary Specialists

Bravecto Extraordinary Care Program Website
MSD Animal Health
Stein IAS

Bravecto Flea & Tick Lifecycle Illustrations
MSD Animal Health
Stein IAS

Bravecto Cat In-Clinic Assets
MSD Animal Health
Stein IAS

Bravecto Cat Transdermal Drawing
MSD Animal Health
Stein IAS

Bravecto Sales Detailer
Merck Animal Health
FCB Health

Bravecto Tough Love Print Ad
Merck Animal Health
FCB CURE

Merial Client Connection DM
Merial
Saatchi & Saatchi Wellness

Vectra 3D Heartstopping Facts Consumer Social Campaign
Ceva Animal Health
JNA Advertising

Composure Pro Education Video
VetriScience Laboratories

Dental Educational Campaign
VCA Animal Hospitals
Zed Graphic Communications Inc.

Derm Dance/Derm Defense Video
Hill’s Pet Nutrition
Red Fuse

Derm Defense Social Media Campaign
Hill’s Pet Nutrition
greyhealth group

Doggone Holiday (Self Promo)
Shepherd

Elanco Companion Animal Portfolio Project
Elanco Animal Health
Woodruff Sweitzer

Ethicon 2015 Product Rebrand
Elanco Animal Health
Colle + McVoy

Fall Companion Email
Vets First Choice
Vets First Choice

Feline Revolution Integrated Campaign
Zoetis
Archer Malmo

Find New Clients Online
VetMatrix
VetMatrix

FRONTLINE Gold Launch
Merial
Shepherd

Happy Vaccine Experience Video
Boehringer Ingelheim
Circa Healthcare

HEARTGARD Lunch & Learn
Merial
Shepherd

HEARTGARD Vet Tech Week
Merial
Shepherd

Hill’s Prescription Diet Booth
Hill’s Pet Nutrition
greyhealth group

Interceptor Plus Facebook
Elanco
Callahan Creek

Introducing IDEXX Neo Video
IDEXX
Consensus

Kids and Pets Safety Tips
DVM Multimedia
DVM Multimedia

Lurking Dread Poster
Merial
Shepherd

Merck Tradeshow Graphics
Merck Animal Health
Access TCA

Merck Tradeshow Experience
Merck Animal Health
Access TCA

Merck Veterinary Manual (Social B2B) Merck Veterinary Manual Merial Co-Branded Tradeshow Signage
Merial
Shepherd

Merial Client Connection 2017
Merial
Shepherd

Metabolic Fitness Talking Points Tool
Hill’s Pet Nutrition
Red Fuse

NexGard, Digital Advertising
Merial
Saatchi & Saatchi Wellness

Nordic Naturals Tradeshow
Nordic Naturals
Access TCA

Obedience Training Animal Care Technologies
Animal Care Technologies

Panakare Campaign Banner
Neogen
Neogen

Panakare Canine Campaign
Neogen
Neogen

Pet Cancer Awareness Month
Petplan
Petplan

Planting Seeds Video
greyhealth group

Proviable-Forte
Nutramax Laboratories Veterinary Science, Inc.

VCA Osteoarthritis Awareness Campaign
VCA Animal Hospitals
Zed Graphic Communications

Pet Diabetes Month In-Clinic
Merck Animal Health
Stein IAS

Petplan Brochure
Petplan

Petplan Calendar
Petplan

Petplan 10 Year Booklet
Petplan

ProfitSolver Direct Mail
Zoetis
Excitant Healthcare Advertising

ProfitSolver Sell Sheet
Zoetis
Excitant Healthcare Advertising

ProHeart 6 Pet Owner Video Campaign (Humor)
Zoetis
Archer Malmo

Revolution Sales Promotion
Zoetis
Archer Malmo

Royal Canin Multifunction Print
Royal Canin
DDB New York

SDMA Catster Cover and Interior Ads
IDEXX
Consensus

Securos Tradeshow Booth
Securos
Access TCA

Securos Tradeshow Graphics
Securos
Access TCA

Sentinel Brand Products Just Like You Ad Series
Virbac Corporation
Circa Healthcare

Sentinel Brand Products Just Like You Campaign
Virbac Corporation
Circa Healthcare

Springboro Vet Video Website
Springboro Veterinary Hospital and Pet Center
DVM Multimedia

Still Going Strong Illustration
Boehringer Ingelheim
Ogilvy Commonhealth Sydney

Tech Tips & Tricks Social
Animal Care Technologies

That’s Cat For (Consumer)
Cat Healthy
Woodruff Sweitzer

Trifexis Facebook
Elanco
Callahan Creek

Tutorial: Ultrasound Guided Cystocentesis
atdove.org

VCA CareClub Waiting Room Video
VCA Animal Hospitals
Zed Graphic Communications Inc.

Vectra Heartstopping Facts Consumer Social Campaign
Ceva Animal Health
JNA Advertising

VetriFlex Second Opinion Ad
VetriScience Laboratories

Vet Tech Week “Thank You” Video
Animal Care Technologies
Animal Care Technologies

Veterinarian Introduction to the Assisi Loop
Assisi Animal Health

Why SDMA Matters (JAVMA)
IDEXX
Consensus