The 2025 VETTY Awards® winners demonstrated the best in advertising, public relations, digital, social, design, events, promotions, educational materials and other campaigns developed to promote products, programs and services within the animal health care industry. Veterinary industry nonprofit and for-profit organizations and agencies around the globe were invited to submit their projects for consideration during the 2025 awards program. Entrants included agencies and companies in veterinary clinics, pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups and more. Each entry was rigorously reviewed by a judging panel, comprised of leaders in the creative marketing field, to ensure the highest standards of excellence were maintained.