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The marketing that you have produced throughout the year has made a difference in the animal health industry. Now it’s time to shine! Enter that work into the VETTY Awards® competition. Below is a list of divisions and categories. We look at this list each year to ensure that it reflects the current industry trends and practices. Please read the descriptions carefully. All entries must relate to the animal health care industry, including veterinary products, services, programs, brands or organizations.
Magazine Advertisement, B2B/Trade
A single paid, printed advertisement published in a trade, business or industry-facing magazine.
Magazine Advertisement, B2B/Trade, Campaign
A series of (more than one) paid advertisements published in a trade, business or industry-facing magazine(s).
Newspaper or Other Print, Advertisement, B2B/Trade
A single paid, printed advertisement, published in a trade, business or industry-facing daily/weekly/monthly or periodic newspaper, tabloid or other printed publication.
Newspaper Advertisement or Other Print, B2B/Trade, Campaign
A series of (more than one) paid, printed advertisements, published in a trade, business or industry-facing daily/weekly/monthly or periodic newspaper, tabloid or other printed publication.
Digital Sales Aid, B2B/Trade
Open to any digital tool (app, e-detailer, PowerPoint presentation, website or some other digital method) created to promote the sales of products, programs or services to veterinary professionals. Acceptable submission files include photos, screen captures and/or video showing the sales aid in action.
Sales Promotion (Brochures/Sales Detailers/Media Kits/Product Guides)
Any printed collateral, including brochures, sales detailers, media kits, posters, flyers, etc., designed to promote the sales of products, programs or services to veterinary professionals, practice managers, clinic staff, animal healthcare professionals, animal owners or other audiences.
Promotional Items/Merchandise
Any branded item or merchandise created to promote a product, program, service, organization or brand within the animal health care industry. Entries may include apparel, giveaways, promotional products, branded merchandise, kits or other tangible items distributed to veterinary professionals, practice managers, clinic staff, animal healthcare professionals, or other audiences.
Magazine Advertisement, Consumer
A single paid, printed advertisement published in a consumer-facing magazine. Content of the advertisement must be geared toward the consumer.
Magazine Advertisement, Consumer, Campaign
A series of (more than one) paid advertisements published in a consumer-facing magazine(s). Content of the advertisements must be geared toward the consumer.
Newspaper or Other Print, Advertisement, Consumer
A single paid, printed advertisement, published in a consumer-facing daily/weekly/monthly or periodic newspaper, tabloid or other printed publication. Content of the advertisement must be geared toward the consumer.
Newspaper Advertisement or Other Print, Consumer, Campaign
A series of (more than one) paid, printed advertisements, published in a consumer-facing daily/weekly/monthly or periodic newspaper, tabloid or other printed publication. Content of the advertisement must be geared toward the consumer.
Outdoor Sign/Advertisement
Open to any outdoor signage/advertisement used to promote a veterinary product or service to veterinarians and/or consumers.
Television Commercial
A video filmed specifically to air on television, either on a streaming channel or broadcast/cable TV. Content should promote a veterinary product or service to consumers.
Radio Commercial/Non-Podcast Promotional Content
Any audio content created to advertise or promote a product, service, program, organization or brand. Entries may include broadcast or streaming radio commercials, audio advertisements, sponsorship messages, promotional spots, branded audio or other audio-first marketing communications. Podcast episodes and primarily educational audio content are not eligible for this category.
Direct Mail, Consumer
Any piece of literature sent in the mail (snail mail) to consumers about products, services and programs.
Digital Advertising
A paid single digital advertisement published on a digital channel, such as a website, electronic newsletter, social media or other electronic method of communication used to promote a product or service to veterinary professionals and/or animal owners.
Merchandise, Promotional/Advertising
Any branded item or merchandise created to promote a product, program, service, organization or brand. Entries may include apparel, giveaways, promotional products, branded merchandise, kits or other tangible items (not educational in nature) to pet owners/clients.
Sustainability Marketing
A campaign or single product that helps to tell the story about a company’s environmental sustainability efforts. For example, a news release, a video, a promotional swag item, a poster or flyer, a brochure or a social media post or a combination of several products.
Brand storytelling
Any creative communication that uses storytelling to convey the identity, purpose, values or impact of a brand within the animal health care industry. Entries may use written, visual, audio, video or multimedia content to tell a compelling and cohesive brand story that builds awareness, strengthens audience connection or brings the brand’s mission to life.
Rebranding
Any strategic refresh, repositioning or transformation of an existing brand within the animal health care industry. Entries may include changes to brand identity, messaging, visual design, positioning, name, logo or other brand elements and should demonstrate how the rebranding created a more relevant, distinctive or effective expression of the brand.
Public Relations – Single Tactic
A public relations product that helps to tell the story about a company’s (new or existing) products, programs or services. For example, PR boxes, B-roll/video, photo library, online newsroom, press kits, news releases, fact sheets, etc.
Digital Education Tool, Consumer
An education tool, using digital technology (such as a custom mobile or website app, a series of live chats, digital storytelling tools like Microsoft’s Sway, online polls/surveys/quizzes, and more), geared toward educating consumers about a product, service or activity within the animal health care industry. Acceptable submission files include photos, screen captures and/or video showing the sales aid in action.
Veterinary Professional Education Video
A video (not considered a paid commercial) that showcases a product, program, service or disease with education as a focus. The video can be instructional, be educational, include company updates, provide training and more. The video should be specifically for veterinarians or their staff.
Pet Owner Education Video
A video (not considered a paid commercial) to educate pet owners about a product, program or service with animal health education as a focus. The video can be a public service announcement, be instructional, be educational, provide training and more.
Public Service Video
A video that showcases a product, program or service as a Public Service Announcement (PSA). The video features content related to the animal health care industry that was used online, in clinic, at an event, or over the air to promote a cause or movement.
In-Clinic Consumer Awareness Campaign
An educational campaign in which a series (more than one) of marketing strategies and tactics promoted to pet owners a health condition, cause or movement within the walls of a veterinary clinic or hospital. The campaign may consist of printed, digital, dimensional materials.
In-Clinic Merchandise, Educational
This category relates to any promotional marketing item (flat, dimensional or digital) created to educate pet owners. The marketing campaign must have been delivered inside a veterinary clinic.
Animation
Graphics or illustrations designed to appear to move and work to promote a veterinary program or service to members of the veterinary profession and/or pet/animal owners.
Illustration
Original, static graphic or artwork that promotes a veterinary product, service or program to members of the veterinary profession and/or pet/animal owners.
Logo
A logo created to promote a veterinary product or service to members of the veterinary profession and/or animal owners.
Graphics
Any original graphic or visual design created to communicate, promote or support a message, product, service, program, organization or brand. Entries may include digital or print graphics, infographics, illustrations, social media graphics, promotional visuals or other standalone graphic communications.
Photography
Any original photography created to communicate, promote or support a message, product, service, program, organization or brand. Entries may include commercial, editorial, lifestyle, portrait, product, clinical or documentary photography, as well as individual images or a cohesive series of photographs.
Campaign – Consumer
Consumer-focused campaign in which a series (more than one) of marketing and/or PR strategies work seamlessly together to tell one story about an entity’s products, programs or services. Please add files or links of campaign elements.
Campaign – B2B/Trade
A business (B2B) or trade industry-focused campaign in which a series (more than one) of marketing and/or PR strategies work seamlessly together to tell one story about an entity’s products, programs or services. Please add files or links of campaign elements.
Campaign – New Product/Program or Service Launch
A campaign in which a series (more than one) of marketing and/or PR strategies work seamlessly together to tell one story about a company’s NEW product launch to an audience of veterinary professionals and/or pet owners. The campaign must specifically be about launching a new product or a new and/or updated version of an existing product. Please add files or links to demonstrate elements of the campaign.
Event/Out-of-Clinic
Any in-person event hosted outside of a veterinary clinic (at conferences, seminars, parties, road shows, attractions, etc.) developed to commemorate a special occurrence, conference, observance, educational opportunity or one-time activity.
Event/In-Clinic
Any in-person event hosted inside the veterinary clinic developed to provide educational opportunities, or commemorate a special occurrence, anniversary, observance, celebration, open house or one-time activity.
Tradeshow Booth
Any display booth designed to communicate brand identity, promote products and/or services, answer questions, facilitate dialog and showcase a company. This category takes into consideration overall booth structure, graphics and in-booth activities/attraction.
Tradeshow Experience
Any tradeshow experience or activation created to communicate brand identity, promote products and/or services, answer questions, facilitate dialog and showcase a company. Must have taken place at a veterinary conference or event.
Tradeshow Graphics
Any graphics, illustrations or artwork used at a veterinary conference, event or within a convention display booth. Open to specific graphics created for use at a tradeshow, including but not limited to meter boards, banners, clings, etc.
Virtual Event
Any event such as an educational seminar, conference, one-time activity or observance/commemoration that took place virtually. This event must have been shared using online video broadcasting, which is the distribution of video and/or audio content to an audience over the web or via live streaming. Attach sample image files to showcase your event or a link.
Virtual Tradeshow Booth
Any display booth created for a virtual tradeshow to communicate brand identity, promote products and/or services, answer questions, facilitate dialog and showcase a company.
App
This can be an interactive mobile app for tablets, smartphones and wearable devices or an interactive app for desktop- and laptop-based web browsers. App must be used to promote a veterinary product or service to veterinary professionals or animal owners.
Website, B2B/Trade
Any external or internal website (including microsite) created to reach veterinary professionals or business within the animal health care industry. Please make sure link is active if you submit a link, or upload screen captures.
Website, Consumer
Any website (including microsite) created to reach consumers about a product, program or service. Please make sure link is active if you submit a link or upload screen captures.
Social Media Division
Social Media Campaign, Consumer
Any consumer-focused social media campaign (several posts) developed for one or more social media channels, such as Facebook, Instagram, LinkedIn, Snapchat, Twitter, TikTok, and more.
Social Media Campaign, B2B/Trade
Any veterinary professional-focused social media campaign (several posts) developed for one or more social media channels, such as Facebook, Instagram, LinkedIn, Snapchat, Twitter, TikTok, and more. The campaign must market a program, product and/or service to veterinary professionals.
Viral Moment
Any social media post, content or moment that achieved exceptional organic reach, engagement, sharing or audience response within the animal health care industry. Entries may include posts, images, videos, memes, trends or other social content that captured widespread attention, sparked conversation or generated significant audience participation beyond its typical or intended reach.