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The 2023 VETTY Awards is Now Accepting Entries!

Introducing a New Sustainability Category.

Recognizing Marketing Excellence in the Animal Health Care Industry

Medal illustration of NAVC’s annual marketing awards.

2019 VETTY Awards® Winners

Winners Revealed at VMX 2020

This year’s VETTY Awards® recognized a wide range of marketing, including social media and digital campaigns, plus TV commercials, logo designs, and tradeshow experiences. The Gold, Silver, and Bronze awards were revealed via a large display in VMX’s exhibit hall. The Best In Show (For-Profit), Best In Show (Non-Profit), Judges Awards and NAVC Spotlight Award were announced at the VMX Concert presented by Merck Animal Health right before country music superstar Jake Owen hit the stage.

“Animal health and pet care is one of the fastest growing industries in the world,” said NAVC President/CEO Gene O’Neill. “It’s a highly competitive category filled with some of the smartest and most creative people working today. Being able to recognize these companies and agencies for the contributions they make on behalf of the community is a true honor for us at the NAVC.”

2019 VETTY Awards® Winners

2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC silver medal ribbon

Bronze Winners

Veterinary Education Video
A Day in the Life – Comprehensive Oral Health
Midmark Corporation
AGI Studios

Integrated Campaign
Adequan® Canine Recharge Campaign
American Regent Animal Health
Stephens & Associates

Large Animal Campaign
Adequan® Emblem Campaign
American Regent Animal Health/Adequan
Stephens & Associates

Integrated Campaign
AlphaTRAK Charmed Life Campaign
Zoetis US Diagnostics/AlphaTRAK
Excitant Healthcare Advertising

Website, Consumer
AlphaTRAK Website for Pet Owners
Zoetis/AlphaTRAK
NX3 Corporation

Tradeshow Booth
Boehringer Ingelheim Booth
Boehringer Ingelheim
Shepherd & Blue Sky Exhibits

In-Clinic Merchandise, Promotional/Advertising
Bravecto Cares In Clinic Merchandising
Merck Animal Health/BRAVECTO
Wunderman Thompson Health

Public Service Video
Canine Osteoarthritis Satellite Media Tour
American Regent Animal Health/Adequan® Canine
Stephens & Associates

Digital Advertising
Capstar :30 Commercial “Silhouettes”
Elanco/Capstar
Callahan

Digital Advertising
CARYSTA HVC – Ad Video
CARYSTA HVC from Zoetis
Visionarists

Sales Promotion
Covetrus Bowl Games Program
Covetrus North America
Covetrus North America

Large Animal Campaign
National Livestock Veterinary Day
Covetrus North America
In-House

Tradeshow Graphics
Covetrus Tradeshow Graphics
Covetrus
In-House

Television Commercial, Consumer
Credelio :30 Commercial “Tiny Defender”
Elanco/Credelio
Callahan

Direct Mail, B2B/Trade
Dechra Canada Felimazole Mailer
Dechra Veterinary Products (Canada)
ZED Graphic Communications

Print Advertising, B2B/Trade (Campaign)
Dechra Canada Fusidic Acid Ads
Dechra Veterinary Products (Canada)
ZED Graphic Communications

Website, Consumer
Elanco/Galliprant
Callahan

Large Animal Video
Equine Tradeshow Video
Covetrus
In-House

Veterinary Education Video
Facebook Live Video: Polly Want an Answer with Dr. Laurie Hess
Merck Veterinary Manual
Merck Veterinary Manual & Likeable Media

In-Clinic Consumer Awareness Campaign
Got My Shots Vaccine Awareness Campaign
Covetrus North America
Mozeus

Television Campaign, Consumer
Interceptor Plus :30 Commercial “Question Your Protection”
Elanco/Interceptor Plus
Callahan

Integrated Campaign
“It Only Takes One” ProHeart 12 Launch Campaign
Zoetis/ProHeart 12
Ogilvy Health

Social Media Campaign, Consumer
It’s not all about the Dangers of Chocolate
Ethos Veterinary Health
Ethos Veterinary Health Marketing Team

Integrated Campaign
Itchy Pet Awareness Month
Zoetis/Dermatology Portfolio
Havas Life Metro & Ogilvy Health

Integrated Campaign
LiFELINE Integrated Campaign
Zoetis
Klick Health

In-Clinic Merchandise, Educational
Mirataz® (mirtazapine transdermal ointment) In-Clinic Tool Kit
Kindred Biosciences, Inc.
Scout

In-Clinic Poster
National Veterinary Associates Poster
National Veterinary Associates
BluePrints Veterinary Marketing Group

Integrated Campaign
NaVetor Cause Marketing Campaign
Patterson Veterinary
In-House/Patterson Veterinary

Print Advertising, B2B Trade
NexGard® (afoxolaner) Confidence in Every Chew Trade Ad
Boehringer Ingelheim – NexGard
Shepherd

Sales Promotion
NexGard® (afoxolaner) Value Detailer
Boehringer Ingelheim – NexGard
Shepherd

Digital Sales Aid, B2B
Nobivac® Lepto MCM Disease Alert Emails
Merck Animal Health/Nobivac®
Merck Creative Studios

Print Advertising, B2B/Trade
NOCITA “Reimagine Recovery”
Aratana Therapeutics (Elanco) NOCITA
sixo.one

In-Clinic Consumer Awareness Campaign
Parasite Prevalence Report
Boehringer Ingelheim, HEARTGARD® Plus (ivermectin/pyrantel)
Shepherd

Logo
P3 Veterinary Partners Logo
P3 Veterinary Partners
CMS Intelligence

Digital Advertising
PickyOrSick.com Digital Advertising
Kindred Biosciences, Inc.
In-House

Digital Campaign
Plumb’s Veterinary Drugs Product Spotlight Campaign
Plumb’s Veterinary Drugs
Brief Media

Print Ad, B2B
Repro Test Family Professional Journal Ad
Zoetis US Diagnostics/Repro Diagnostic Test Line
Excitant Healthcare Advertising

Digital Campaign
Royal Canin Hematuria Detection, technology by blucare Campaign
Royal Canin
precisioneffect

Print Advertising, B2B/Trade
SHOTS FOR GOOD Trade Ad
Boehringer Ingelheim Animal Health USA – IMRAB
Shepherd

Sales Promotion
Southeast Veterinary Anesthesia Services Practice Brochure
Southeast Veterinary Anesthesia Services
BluePrints Veterinary Marketing Group

Digital Campaign
Sunglasscat
I-DROP® VET GEL
I-MED Pharma

Digital Campaign
T.E.A.M. AlphaTRAK eBlast Campaign
Zoetis US Diagnostics/AlphaTRAK
Excitant Healthcare Advertising

Photography
The life of a dog
Covetrus
Covetrus

Magazine Ad, Consumer
UltraShield – Don’t let them feast
UltraShield by Absorbine
Signal Theory

Integrated Campaign
VCA Academy Mentorship
VCA Animal Hospitals
ZED Graphic Communications

Sales Promotion
VCA Impact Report
VCA Animal Hospitals
ZED Graphic Communications

Sales Promotion
Vet2Pet Hexagon Brochure
Vet2Pet App Builders
In-House

Website, B2B/Trade
www.worldpetassociation.org
VetMatrix
VetMatrix

Tradeshow Experience
Zomedica/Voice of the Vet
Stephens & Associates