Receive Updates about the VETTY Awards®!

The 2023 VETTY Awards is Now Accepting Entries!

Introducing a New Sustainability Category.

Recognizing Marketing Excellence in the Animal Health Care Industry

Medal illustration of NAVC’s annual marketing awards.

2023 VETTY Awards® Winners

Winners revealed at the 41st Annual Veterinary Meeting & Expo, VMX 2023

The 2023 VETTY Awards® winners demonstrated the best in advertising, public relations, digital, social, design, events, promotions, educational materials and other projects developed to promote animal health care industry contributions to keep animals everywhere healthy. Veterinary industry nonprofit and for profit organizations and agencies around the globe were invited to submit their projects for consideration during the 2023 awards program. Participation reached record numbers. Entrants included agencies and companies in pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups, architectural design and more. Each entry was reviewed by a judging panel comprised of leaders in the creative marketing field.

NAVC CEO Gene O’Neill presenting The Vetty Awards®

“We are proud of the amazing work that those in marketing and advertising are accomplishing in the animal health care industry. This year’s entries proved beyond excellent, showcasing many of the advancements in animal medicine, a deeper understanding of the animal health audience, developments in technology and memorable creative campaigns,” said NAVC CEO Gene O’Neill. “The VETTY Awards® entrants play an important role in helping animals everywhere live longer, better quality lives.”

2023 VETTY Awards® Winners

2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC silver medal ribbon

Bronze Winners

Digital Campaign
ActivPhy Mobility Collar Video Series – New Product Launch
ActivPhy Mobility Collar
JNA Advertising

Website, Consumer
All Pet Card Website for Pet Owners
All Pet Card
Atomicdust

Logo
All Pet Card Logo
All Pet Card
Atomicdust

In-Clinic Consumer Awareness Campaign
Adequan® Canine Rebate Program
American Regent Animal Health
Stephens & Associates

Large Animal Campaign
Adequan® i.m. Rebate Program
American Regent Animal Health
Stephens & Associates

Large Animal Digital
Adequan® i.m. Equine Veterinarian Email
American Regent Animal Health
Stephens & Associates

Campaign – Consumer
Adequan® Canine One Step Ahead Sweepstakes
American Regent Animal Health
Stephens & Associates

Event/Out-of-Clinic
THE SUMMIT (Animal Health Corridor Summit)
Animal Health Corridor
JNA Advertising

Magazine Advertisement, B2B/Trade, Campaign
Bionet 2023 Advertising Campaign
Bionet America, Inc.
ActionPoint Marketing, LLC

Magazine Advertisement, B2B/Trade, Campaign
Blue Buffalo Dermatology Ads (Alligator & Salmon)
Blue Buffalo
JNA Advertising

Magazine Advertisement, B2B/Trade, Campaign
Together for Pet Award Campaign
Blue Buffalo
JNA Advertising

Logo
2023 RabiesAware.org Logo
Boehringer Ingelheim Animal Health USA Inc.
Shepherd Agency

Social Media Campaign, B2B/Trade
Boehringer Ingelheim Animal Health USA, Inc. / Vaccines Social Campaign, Awareness Facebook Social
Posts

Boehringer Ingelheim Animal Health USA Inc.
Wunderman Thompson Health, LLC.

In-Clinic Merchandise, Educational
2023 HEARTGARD® Plus (ivermectin/pyrantel) Heartworm Compliance Map
Boehringer Ingelheim Animal Health USA Inc.
Shepherd Agency

Social Media Campaign, Consumer
Boehringer Ingelheim Animal Health USA Inc. / NexGard® PLUS Social Media Reels Campaign
Boehringer Ingelheim Animal Health USA Inc.
Wunderman Thompson Health, LLC.

In-Clinic Merchandise, Promotional/Advertising
Boehringer Ingelheim Animal Health USA Inc. / NexGard® COMBO Dispensing Kit
Boehringer Ingelheim Animal Health USA Inc.
Wunderman Thompson Health, LLC.

Campaign – B2B/Trade
Boehringer Ingelheim Animal Health USA Inc. / IMMITICIDE® Campaign
Boehringer Ingelheim Animal Health USA Inc.
Wunderman Thompson Health, LLC.

Event/Out-of-Clinic
The Ins and Outs of Feline Parasites Presentation
The Ins and Outs of Feline Parasites Presentation
LifeLearn Animal Health

Veterinary Professional Education Video
Senvelgo MOA Video
Boehringer Ingelheim Animal Health USA Inc.
LifeLearn Animal Health

Digital Education Tool, B2B/Trade
Financial Communication Training
CareCredit
Veteos

Sales Promotion (Brochures/Sales Detailers/Media Kits)
Cardalis promotional campaign and educational resources for veterinarians
CEVA Animal Health
Element – MJH, LLC

Digital Campaign
Dechra Pain Digital Toolkit Campaign
Dechra Veterinary Products
In-House

Website, Consumer
IMECTRO® Product Website
Element, a division of MJH Life Sciences and dvm360
Element, a division of MJH Life Sciences and dvm360

Digital Campaign
VetriScience® May Mental Health Awareness Month Sweepstakes
Element, a division of MJH Life Sciences and dvm360
Element, a division of MJH Life Sciences and dvm360

Direct Mail, B2B/Trade
IndeVets Direct Mail Campaign
IndeVets
J2

App
IndeVets Mobile App
IndeVets
IndeVets In-House, J2 Support

Website, B2B/Trade
IndeVets Website Redesign
IndeVets
Armor

Digital Campaign
Dynamic Boarding Campaign
Innovetive Petcare
In-House Marketing Department

Logo
Animal Hospital of Lewisville Logo
Innovetive Petcare
In-House Marketing Department

Event/In-Clinic Morning
Huddle Card Deck
Innovetive Petcare
In-House Marketing Department

Digital Campaign
Dynamic Online Pharmacy Campaign
Innovetive Petcare
In-House Marketing Department

Large Animal Digital
Lethbridge Animal Clinic Website
Lethbridge Animal Clinic
InTouch Practice Communications

Digital Campaign
Customer Journey Ads
MAI Animal Health
Filament

Website, Consumer
MarQueen Pet Emergency & Specialty Website
MarQueen Pet Emergency & Specialty
BluePrints Veterinary Marketing Group

Veterinary Professional Education Video
Hidden Advantage
Nationwide
Veteos

Magazine Advertisement, B2B/Trade
Independent Thinkers Wanted
NVA Canada
Duck and Partners

Direct Mail, B2B/Trade
Pivetal Dental Month
Patterson
Private Label

App
PetsApp CoPilot
PetsApp
In-House

Campaign – B2B/Trade
Duralactin “Pets Tell Our Story”
PRN Pharmacal
Stephens & Associates

Agency Self Promotion
Blueprints for Scrappy Veterinary Marketing
Red Brick Partners
Red Brick Partners

Veterinary Professional Education Video
Royal Canin Urinary Cat Education – Video Series
Royal Canin
Black Dog Productions

Campaign – Consumer
Stella & Chewy’s All You Need is Raw
Stella & Chewy’s
Media Agency: Exverus; Creative Agency: High Dive

Podcast
“Let’s Vet Together” Podcast
Suveto
Suveto Marketing Department, In-House

Event/Out-of-Clinic
TVC’s RISEvet™ Atlanta CE Conference & Trade Show 2023
The Veterinary Cooperative
In-House, The Veterinary Cooperative

Pet Owner Education Video
Separation Anxiety Strategies
Veteos
In-House

Campaign – Consumer
Greenline Pet, Support Veterinarians Together
Veterinary Hope Foundation, Greenline Pet
Bader Rutter

In-Clinic Consumer Awareness Campaign
Greenline Pet, Support Veterinarians Together
Veterinary Hope Foundation, Greenline Pet
Bader Rutter

In-Clinic Merchandise, Educational
Greenline Pet, Support Veterinarians Together
Veterinary Hope Foundation, Greenline Pet
Bader Rutter

Website, B2B/Trade
VetMedux: New Brand Website
VetMedux
In-House, VetMedux

Large Animal Print Ad
Brand Awareness Creative
Virbac
Filament

Tradeshow Booth
Zoetis Petcare “Partners in Time” Booth
Zoetis
Ogilvy

App
Cat Pain IQ
Zoetis
Ogilvy

Website, Consumer
Cat Pain IQ
Zoetis
Ogilvy

Digital Education Tool, Consumer
Zoetis Petcare New Puppy & Kitten Planners
Zoetis
All Boats Rise, KittyHawk Digital, Zoetis In-House

Digital Advertising
Zoetis Look Deeper Campaign Digital Ads
Zoetis
FWD People

Veterinary Professional Education Video
Cerenia Doggy Dental Education Video
Zoetis
Fingerpaint

Social Media Campaign, Consumer
Simparica Trio B2C Social Media
Zoetis Animal Health
Flightpath