“Animal health is a nearly $60 billion industry in the United States, and it’s driven in part by some of the most creative and intelligent marketing in the world,” said NAVC CEO Thomas M. Bohn, MBA, CAE. “We created The VETTYs because we are continually blown away by the high level of creativity and intelligence that we see in all areas of animal health marketing, and feel it deserves to be formally recognized and rewarded.”