Receive Updates about the VETTY Awards®!

The 2023 VETTY Awards is Now Accepting Entries!

Introducing a New Sustainability Category.

Recognizing Marketing Excellence in the Animal Health Care Industry

Medal illustration of NAVC’s annual marketing awards.

2017 VETTY Awards® Winners

Winners Revealed at VMX 2018

Over 170 awards were issued, including 44 Gold, 41 Silver, and 88 Bronze medals.  The Best of Show (For-Profit), Best of Show (Non-Profit), Judges Awards, and NAVC Spotlight Award were announced at the VMX Concert presented by Merck Animal Health right before triple-Grammy® winner Rob Thomas hit the stage to rock the expo crowd.

“Animal health is a nearly $60 billion industry in the United States, and it’s driven in part by some of the most creative and intelligent marketing in the world,” said NAVC CEO Thomas M. Bohn, MBA, CAE. “We created The VETTYs because we are continually blown away by the high level of creativity and intelligence that we see in all areas of animal health marketing, and feel it deserves to be formally recognized and rewarded.”

2017 VETTY Awards® Winners

2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC silver medal ribbon

Bronze Winners

2017 RECOMBITEK Lyme Kit
RECOMBITEK Lyme
Shepherd

2018 Petplan calendar
Petplan
Petplan

Video
Advantage Multi Testimonial Video
Advantage Multi – Bayer Animal Health
Grey Health Group

Animal Health Digest and weekly AHD BULLETIN
Animal Health Digest, LLC
RPR Company

Ardente Veterinary Nutrition
Doctor Multimedia
Doctor Multimedia

As the Dog Barks
Boehringer Ingelheim FRONTLINE® Brand Products
Boehringer Ingelheim

Website
Assisi Animal Health Website
Assisi Animal Health
Fishbat

Campaign
Baytril® Otic Fight Nasty Campaign
Bayer/Baytril® Otic
Sullivan Higdon & Sink

Video
Biologicals crLyme Client Education Video
Biologicals Zoetis
Archer Malmo

Bravecto “Cats Are Everywhere”
Merck Animal Health Bravecto
Stein IAS

Bravecto “Expect the Extraordinary”
Merck Animal Health Bravecto
Stein IAS

Bravecto Cat Digital Pre-roll
Merck Animal Health – Bravecto
Stein IAS

Campaign
Bravecto Digital Campaign
Merck Animal Health – Bravecto
Stein IAS

Trade Ad
Bravecto Trade Ads
Merck Animal Health – Bravecto
Stein IAS

Website
Bravovets Website (https://us.bravovets.com)
Bravovets Website
Stein IAS / Flightpath

CATCON – FRONTLINE® Gold for Cats
Boehringer Ingelheim FRONTLINE® Gold for Cats
Shepherd

Client Connection Detailer
Boehringer Ingelheim Customer Marketing (Trade)
Shepherd

Brochure
Companion Animal Health Sales Brochure
Companion Animal Health
In-House

Print Ad
CYTOPOINT® Print Ad
CYTOPOINT®
Havas Life Metro

Dechra Fusidic Acid eDetailer
Dechra Canada Veterinary Products
Zed Graphic Communications

Advertisement
DIA Ad
DIA (Diagnostic Imaging Atlas)
Patterson Companies In-House

Brochure
Diroban Pet Owner Brochure
Diroban Zoetis
Archer Malmo

Website
Doctor Multimedia Website
Doctor Multimedia
Doctor Multimedia

Dog Flu Day
Merck Animal Health – Nobivac
Merck Creative Studio & CGI health

Video
Feline Herpes Virus Video
Vetoquinol USA
Animal Care Technologies

Feline Revolution “9 Lies” Coasters
Feline Revolution Zoetis
Archer Malmo

Website
Feline Revolution Consumer Website
Feline Revolution Zoetis
Archer Malmo

Campaign
Feline Revolution Digital Campaign
Feline Revolution Zoetis
Archer Malmo

Feline Revolution Point of Purchase Postcard
Feline Revolution Zoetis
Archer Malmo

Social Campaign
FELISCRATCH by FELIWAY “Save The Couches” Social Campaign
FELISCRATCH by FELIWAY
Ceva Animal Health, LLC
JNA Advertising

FLUTD: How Nutrition Can Help
Royal Canin
LIBRIX | a training & development agency

Get to know your pet – personalized medicine is here
Orivet Genetic Pet Care Personalised Life Plan +- DNA test
In-House

GI Category Overview Sheet
VetriScience
In-House

Logo
GNFP Digital Logo
GNFP Digital/Logo
Germinder & Associates, Inc.

Brochure
HEARTGARD® Plus Cat Brochure
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD® Plus “Share the Love” Contest Calendar
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

Trade Ad
HEARTGARD® Plus 30th Anniversary Trade Ad
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

Brochure
HEARTGARD® Plus Consumer Brochure
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD® Plus Tech Event Flyer – NAVC
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

HEARTGARD®Plus Commitment Detailer
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

Hill’s Pet Nutrition at NAVC 2017
Hill’s Pet Nutrition
3D Exhibits

How the Assisi Loop Helps Cats Bring the Healing Home
Assisi Animal Health
Fishbat

Trade Ad
IMRAB Trade Ad
IMRAB
Shepherd

Interceptor Plus Facebook Page
Elanco Animal Health/Interceptor Plus
Callahan Creek

Introduction to Clinical Use Guide
Assisi Animal Health
In-house

Metacam Know the Signs Clinic Awareness Kit
Boehringer Ingelheim / Metacam®
Circa Healthcare

Advertisement
Missing Piece Ad – Derma Strength Pro
VetriScience Derma Strength Pro
In-house

Momentos
Seresto – Bayer Animal Health
Grey Health Group

NAVC Tech Event Video Graphics
Boehringer Ingelheim / HEARTGARD® Plus
Shepherd

Trade Ad
NexGard® “SO GOOD SO DEAD” Trade Ad
Boehringer Ingelheim / NexGard®
Shepherd

Brochure
NexGard® Consumer Brochure
Boehringer Ingelheim / NexGard®
Shepherd

Campaign
NexGard® Happy Campaign
Boehringer Ingelheim / NexGard®
Saatchi

Logo
NexGardClinic.com Logo
Boehringer Ingelheim / NexGard®
Shepherd

Nobivac Infectious Disease Management ehandbook
Merck Animal Health – Nobivac
Merck Creative Studio

Operation Fresh Dog Breath: Portland
OraVet Dental Hygiene Chews
FLM Harvest

Osurnia Sales Detailer
Elanco Animal Health
Sandbox Agency

Photobiomodulation Therapy – Key Factors for Successful Treatment
Companion Animal Health
Amerra

Campaign
ProHeart 6 “All Heart” Campaign
ProHeart 6 Zoetis
Archer Malmo

Campaign
ProHeart 6 “All Heart” Digital Campaign
ProHeart 6 Zoetis
Archer Malmo

In-Clinic Infographic
ProHeart 6 In-Clinic Infographic
ProHeart 6 Zoetis
Archer Malmo

In-Clinic Brochure
ProHeart 6 In-Clinic Pet Owner Brochure
ProHeart 6 Zoetis
Archer Malmo

ProHeart 6 In-Clinic Reminder Tool
ProHeart 6 Zoetis
Archer Malm

Promises
Southeast Veterinary Neurology
Veteos

Rabon – In the feed on Monday
Rabon Oral Larvicide/Bayer Animal Health
Grey Health Group

Simparica Consumer TV Ad (:60 second & :30 second)
Simparica®
Guidemark Health

Simparica Tap-to-Map Interactive Mobile Unit
Simparica®
Guidemark Health

Simparica® Branded and Un-Branded Word Dog
Simparica®
Guidemark Health

SkinGuard Rebrand & Relaunch In-Clinic
VCA Animal Hospitals
Zed Graphic Communications

The Dr. Courtney Campbell Show- Podcast Series (1-10)
Merck Animal Health – Nobivac
Merck Creative Studio

The Importance of Dental Care
VetMatrix
VetMatrix

The Misadventures of Watts & Joules
Companion Animal Health
Simply Explainer

The Pet Effect
Human Animal Bond Research Institute (HABRI)
All Boats Rise

Tick Tips for Pet Owners
Merck Veterinary Manual
in-house

Website
Tri-heart Plus Website (https://www.triheartplus.com)
Tri-heart Plus Website
Flightpath

Logo
Twin Pines Animal Hospital Logo
Doctor Multimedia
Doctor Multimedia

Up at Night
Cytopoint®
Havas Life Metro

VCA Shelter Rebrand
VCA Animal Hospitals
Zed Graphic Communications

Campaign
VCA Vethical Parasite Protection Campaign
VCA Animal Hospitals
Zed Graphic Communications

Veterinarian Recommended Solutions – Transparent Nutrition Therapeutic Diets launch
Veterinarian Recommended Solutions Transparent Nutrition Therapeutic Diets
in-house – Veterinarian Recommended Solutions

VETgirl Facebook Live: Post Harvey: What every veterinarian needs to know
Merck Animal Health – Nobivac
Merck Creative Studio

Vetmedin Decade of Difference Digital Booth Experience
Boehringer Ingelheim / Vetmedin®
Circa Healthcare

Print Ad
Vetmedin Decade of Difference Print Advertising
Boehringer Ingelheim / Vetmedin®
Circa Healthcare

Flyer
Vets First Choice and RoadRunner Co-Branded Flyer
Vets First Choice
In-house

Website
Vets First Choice Website Redesign
Vets First Choice
In-house

Voice of the Vet™ Animation
Zomedica
Zomedica and Andy Tanguay

VPS Launch
VPS (Veterinary Practice Success)
Patterson Companies In-House

Warrior Canine Connection Merch Kit
Boehringer Ingelheim / HEARTGARD® Plus
Armstrong

Who Wore it Best
Merck Animal Health – Nobivac
Merck Creative Studio & CGI health