Receive Updates about the VETTY Awards®!

The 2023 VETTY Awards is Now Accepting Entries!

Introducing a New Sustainability Category.

Recognizing Marketing Excellence in the Animal Health Care Industry

Medal illustration of NAVC’s annual marketing awards.

2022 VETTY Awards® Winners

Winners revealed at the 40th Annual Veterinary Meeting & Expo, VMX 2023

The 2022 competition was the “cat’s meow” with more than 260 entries – the highest number of entries since the 2018 competition. Entries consisted of advertising, public relations, digital, social, design, events, promotions, educational materials, and more developed to promote animal health industry contributions designed to keep our furry, feathered, and scaly friends healthy and happy.

Entrants included agencies and companies in pet pharmaceuticals, foods, diagnostic equipment, professional associations, advocacy groups, architectural design, and more. Each entry was reviewed by a judging panel comprised of leaders in the creative marketing field.

The 2022 grand prize winners demonstrated the diversity of animal health care and covered relevant topics to the industry today, including the importance of diversity, equity, and inclusion inside clinics; the solid foundation of belonging to a veterinarian network; the unconditional commitment of one company to provide quality veterinary medicine and services to the equine community; the power of therapeutic horseback riding; an energetic view of quality pet boarding and veterinary care; an exciting and memorable look at flea control, and even a humorous look at the important role of doing laundry inside a veterinary office.

NAVC CEO Gene O’Neill presenting The Vetty Awards®

“There were so many wonderfully innovative and creative entries this year. There is a reason that the VETTY Awards® remains a highlight of our annual VMX conference. Each one of the competing organizations demonstrated the vitality of the animal health industry,” said NAVC CEO Gene O’Neill. “These winners are truly the ‘pick of the litter’ and capture the talent and creativity across our industry in supporting the veterinary profession and promoting products and services that help animals everywhere live better, longer lives.”

2022 VETTY Awards® Winners

2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC silver medal ribbon

Bronze Winners

Digital Education Tool, Consumer
Canine At-Risk Breed Infographic
American Regent Animal Health
Stephens & Associates

Website, B2B/Trade
Ascend Vets Website
AscendVets
InTouch Practice Communications

Veterinary Professional Education Video
Basepaws Explainer Video
Basepaws
Veteos

Campaign – B2B/Trade
PREVICOX® Trade Creative
Boehringer Ingelheim
Wunderman Thompson Health

Campaign – New Product/Program or Service Launch
Healthy Habits Campaign
Boehringer Ingelheim
Wunderman Thompson Health

Large Animal Print Collateral
EquiManagement Special Issue
CareCredit
Stephens & Associates

Large Animal Digital
2022 Heart of Horse Digital Ad Campaign
CareCredit
Stephens & Associates

Direct Mail, B2B/Trade
AAEP Influencer Event Invitation
CareCredit
Stephens & Associates

Large Animal Print Ad
Her to Herd full page ad
Diamond V
In-House – Diamond V

Public Relations Campaign
Diamond V Editorials
Diamond V
In-House – Diamond V

Magazine Advertisement, Consumer, Campaign
FOUR PAWS – Pets of War
FOUR PAWS
Ogilvy Health

Large Animal Print Ad
Her to Herd full page ad
Diamond V
In-House – Diamond V

Outdoor Sign/Advertisement
FOUR PAWS – Pets of War
FOUR PAWS
Ogilvy Health

Digital Education Tool, B2B/Trade
Hill’s Veterinary Academy
Hill’s Veterinary Academy
Circa Healthcare

Website, Consumer
ImpriMed’s Rebranded Site
ImpriMed
In-House – ImpriMed

Digital Campaign
IndeVets Digital Campaign
IndeVets
J2

Sales Promotion
IndeVets Sales Promotion
IndeVets
J2

Social Media Campaign, B2B/Trade
Facebook Ad Campaign
MAI Animal Health
Filament

Social Media Campaign, Consumer
Merck Animal Health Promoboxx Social Campaign
Merck Animal Health
Circa Healthcare

Large Animal Video
SEQUIVITY “Rise to the Challenge” Programmatic Pre-roll Video
Merck Animal Health
Signal Theory

Large Animal Print Ad
Merck Animal Health « Looking back. Thinking Forward. Driving innovation. »
Merck Animal Health
Duck and Partners

Large Animal Print Ad
Did You Know? Series
Merck Veterinary Manual
Likeable, LLC.

Website, B2B/Trade
Partners Veterinary Group Website
Partners Veterinary Group
InTouch Practice Communications

Campaign – B2B/Trade
Patterson Veterinary Summer Financing Campaign
Patterson
In-House – Patterson

Campaign – B2B/Trade
Patterson Vet Digital Imaging Month
Patterson Veterinary
In-House – Patterson

Public Relations Campaign
Pet Biotech 2.0 PR Campaign
PetMedix
Stephens & Associates

Website, B2B/Trade
PROIN ER™ Website
PRN® Pharmacal
Stephens & Associates

Social Media Campaign, B2B/Trade
Equine Veterinarian Nutrition Website Promotion
Purina Animal Nutrition
Filament

Tradeshow Experience
VMX 2022 – Cat Care Continuum Booth Activation
Royal Canin
iXperiential Media

Digital Advertising
Symbios Display & Social Ads
Symbios Animal Health
Stephens & Associates

Digital Campaign
Protect the Human-Cat Bond: Stay Curious about Cat Urinary Health
The Human Animal Bond Research Institute (HABRI) and Royal Canin
In-House

Website, Consumer
Vet Angel: In-Home Euthanasia Provider Directory
Vet Angel: In-Home Euthanasia Provider Directory
Lap of Love Veterinary Hospice

Sales Promotion
easyvet Guidebook
Vetcelerator
Stephens & Associates

Social Media Campaign, Consumer
Pro-Pectalin “Carpet” Consumer Social Media Campaign
Vetoquinol USA
Native Digital and In-House

Social Media Campaign, Consumer
Zylkene “Help Them Relax” Social Campaign
Vetoquinol USA
In-House – Vetoquinol USA

Digital Campaign
Clevor® (ropinirole ophthalmic solution) Testimonial Campaign
Vetoquinol USA
In-House – Vetoquinol USA

Website, B2B/Trade
Zoetis Petcare Network
Zoetis
Ogilvy Health

Social Media Campaign, B2B/Trade
“Make Pets Super” with Vanguard DVM Campaign
Zoetis
Flightpath

Social Media Campaign, B2B/Trade
Simparica Trio B2B Social Media
Zoetis
Flightpath

Social Media Campaign, Consumer
Simparica Trio B2B Social Media
Zoetis
Flightpath

Social Media Campaign, Consumer
ProHeart 12 B2C Social Media
Zoetis
Flightpath

Social Media Campaign, B2B/Trade
ProHeart 12 B2C Social Media
Zoetis
Flightpath

Sales Promotion
Zoetis C is for Care Partnership
Zoetis
Bader Rutter