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The 2023 VETTY Awards is Now Accepting Entries!

Introducing a New Sustainability Category.

Recognizing Marketing Excellence in the Animal Health Care Industry

Medal illustration of NAVC’s annual marketing awards.

2020-21 VETTY Awards® Winners

Winners Revealed at the 39th Annual VMX 2022

The winners of The VETTY Awards®, the creative marketing awards program dedicated to animal health advertising, design, digital, experiential, and social marketing, were revealed at VMX 2022, presented by the North American Veterinary Community (NAVC).

The VETTY Awards® included entries from 2020 and 2021 after the 2020 VETTY Awards® was put on hold due to COVID-19. The awards program featured several new categories dedicated to some of the marketing evolution that took place during the initial pandemic lockdown, including awards for virtual events.

“There were so many wonderfully creative and inventive entries this year,” said NAVC CEO Gene O’Neill. “It’s inspiring to know that not even lockdowns or working remotely could dampen the community’s creative spark. Instead, these companies and agencies rose to the challenge, and deserve tremendous accolades for achieving all they did.”

2020-21 VETTY Awards® Winners

2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC gold medal ribbon
2023 The Vetty Awards® NAVC silver medal ribbon

Bronze Winners

Print Advertising, B2B
1STPET Veterinary Centers AZVMA Full Page Ad
1STPET Veterinary Centers
BluePrints Veterinary Marketing Group

Large Animal Print Collateral
Equine KOL Roundtable Article
American Regent Animal Health
Stephens & Associates

Television Commercial
Adequan Canine Commercial
American Regent Animal Health, Adequan® Canine (polysulfated glycosaminoglycan)
Stephens & Associates

Tradeshow Booth
AmeriVet Veterinary Partners
AmeriVet Veterinary Partners
In-House

Veterinary Education Video
“Redefining the Veterinary Lifestyle” – Spec/ER Recruiting Video
Animal Emergency & Specialty Center of Chattanooga
VCCP Health
Innovetive Petcare

Event/Out-of-Clinic
“Welcome to the Neighborhood” Event Flyer for New Client Promotion
Austin Urban Vet Center
Innovetive Petcare

Print Advertising, B2B
Boehringer Ingelheim Vaccines Portfolio Ad
Boehringer Ingelheim
Wunderman Thompson Health

Print Advertising, B2B
Boehringer Ingelheim Vaccines Portfolio Ad
Boehringer Ingelheim
Wunderman Thompson Health

Television Commercial
FRONTLINE® Brand Products “Everywhere” :30 Spot
Boehringer Ingelheim FRONTLINE® Brand Products
Wunderman Thompson Health

In-Clinic Merchandise, Educational
2020 Consumer Brochure
Boehringer Ingelheim IMRAB® Rabies Vaccines
Shepherd

Print Advertising, B2B
Boehringer Ingelheim Pain Portfolio Trade Ad
Boehringer Ingelheim METACAM® x PREVICOX®
Wunderman Thompson Health

Television Commercial
NexGard® “Two Worlds” :30 Spot
Boehringer Ingelheim NexGard®
Wunderman Thompson Health

In-Clinic Merchandise, Promotional
2021 ORAVET® Dental Hygiene Chews Summer to Smile
Boehringer Ingelheim ORAVET® Dental Hygiene Chews
Shepherd

Integrated Campaign
PUREVAX® Integrated Campaign
Boehringer Ingelheim PUREVAX®
Wunderman Thompson Health

Print Advertising, B2B
PUREVAX® Single Ad
Boehringer Ingelheim PUREVAX®
Wunderman Thompson Health

In-Clinic Merchandise, Educational
2020 Consumer Brochure
Boehringer Ingelheim PUREVAX® Feline Vaccines
Shepherd

Program/Service Launch
Butterfly iQ+ Vet Product Launch Campaign
Butterfly iQ+ Vet
In-House

Veterinary Education Video
“A Place for Family”
Cardiff Animal Hospital and Wellness Center
Veteos

Logo
“Carolina Animal Specialty & Emergency” Logo Rebrand
Carolina Animal Specialty & Emergency
Innovetive Petcare

Tradeshow Booth Graphics
Curicyn Tradeshow Booth Graphics
Curicyn
BluePrints Veterinary Marketing Group

Podcast
Veterinary Viewfinder Podcast
Dr. Ernie Ward
Dr. Ernie Ward

Digital Campaign
Duramune Lyme Tick Talks
Elanco / Duramune Lyme
Colle McVoy

Print Advertising, B2B
“IPC Time”
Innovetive Petcare Business Development
Innovetive Petcare

Website, B2B
Encore Vet Group
InTouch Practice Communications
InTouch Practice Communications

Website, Consumer
The Village Vets 24-Hour Emergency
InTouch Practice Communications
InTouch Practice Communications

Digital Campaign
Veterinary Healthcare Associates Recruitment Series
InTouch Practice Communications
InTouch Practice Communications

Digital Education Tool, B2B
Merck ZUPREVO BRD Challenge
Merck Animal Health / ZUPREVO
Signal Theory

Digital Campaign
Bravo, Bravecto Digital Campaign
Merck Animal Health Bravecto
Concentric Health Experience

Large Animal Print Ad
NASALGEN Intranasal Vaccine
Merck Animal Health Canada / NASALGEN Intranasal Vaccine
Duck and Partners

Digital Sales Aid, B2B
BRAVECTO® PLUS Counter Revolution Digital Detailer
Merck Animal Health/BRAVECTO® PLUS
Circa Healthcare

Digital Advertising
Merck Animal Health Sentinel Spectrum of Protection Digital Advertising
Merck Animal Health/Sentinel
Circa Healthcare

Print Advertising, B2B
Merck Animal Health Sentinel Spectrum of Protection Print Ad
Merck Animal Health/Sentinel
Circa Healthcare

Digital Education Tool, B2B
Diabetes Vet Nurse Program
Merck Animal Health/Vetsulin
MCS

Public Service Video
A Profession in Crisis
Multicultural Veterinary Medical Association
Veteos

Social Media, Consumer
NORA Veterinary Hospital Facebook Carousel
NORA Veterinary Hospital
BluePrints Veterinary Marketing Group

Website, Consumer
NORA Veterinary Hospital Website
NORA Veterinary Hospital
BluePrints Veterinary Marketing Group

Print Advertising, B2B
Patterson end-of-year financing
Patterson Veterinary / Finance
In-House

Agency Self Promotion
Bourbon with Brenda
Stephens & Associates
Stephens & Associates

Animation
The Clinical Year
University of Arizona College of Veterinary Medicine
Veteos

Print Advertising, B2B
VSEC Pulse Magazine (SCVMA) Ad-We Share Your Pain
Veterinary Specialty and Emergency Center Thousand Oaks
BluePrints Veterinary Marketing Group

Animation
Phovia Light Spectrum Animation
Vetoquinol USA
In-House

Print Advertising, B2B
Effective Supplements Help Relieve GI Issues
VetriScience Laboratories
In-House

Print Advertising, B2B
Vetri Pro Line: Keep Senior Pets Forever Young
VetriScience Laboratories
In-House

Digital Advertising
Weave
Weave Communications
In-House

Agency Self Promotion
ZED Pandemic Webcam Cover
ZED Graphic Communications
ZED Graphic Communications

Campaign, Consumer
ProHeart 12/It Only Takes One
Zoetis
Ogilvy

Website, B2B
ProHeart Certification Website
Zoetis ProHeart 12
Flightpath