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Recognizing Marketing Excellence in the Animal Health Care Industry

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Zoetis Cerenia “Leave Mo Behind” Campaign

Zoetis Cerenia "Leave Mo Behind" Campaign
Award:Gold, Judges Award
Award Season:2025
Category:Campaign – Consumer
Entry Name:Zoetis Cerenia “Leave Mo Behind” Campaign
Company:Zoetis
Agency:FWD People
Contributors:Zoetis Team: Adriana Zuniga Drutman, Strategic Therapeutic Area Leader. Core Portfolio Petcare US; Shannon Cabell, Medical Lead, Dermatology; Kate Mcguinness, Marketing Communications Manager, U.S. Petcare; Brian Lee, Business Lead, Anti-infectives and Antiemetics Categories, US Petcare at Zoetis Inc.
FWD People Team: Charlotte Forshaw, Co-Founder; Emmet Gustafson, Co-Founder; Gretchen Mayer, Creative Director; Pedro Peguero Jr., Associate Creative Director; Lora Krusick, Group Account Director; Olivia Crone, Account Director, Liz Dikinson, Account Director; Destinee Forbes, Senior Account Manager; Lisa Crowther, Strategy Director; Heather Swales, Strategy Director; Maxwell Millermaier, Motion Designer; Sean Cullen, Motion Designer; Cath Bedford, Designer; Vee Qian, Designer; Prince Wireko, Designer; Kate Noonan, Copywriter; Laura Messer Jackson, Copywriter