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Recognizing Marketing Excellence in the Animal Health Care Industry

The Vetty Awards® grand prize trophy and gold seal
The Vetty Awards® gold seal
The Vetty Awards® silver seal

Zoetis Diagnostics Look Deeper Campaign to Launch the Virtual Laboratory

Zoetis Diagnostics Look Deeper Campaign to Launch the Virtual Laboratory
Award:Gold, Best In Show, For-Profit
Award Season:2023
Category:Campaign – New Product/Program or Service Launch
Entry Name:Zoetis Diagnostics Look Deeper Campaign to Launch the Virtual Laboratory
Company:Zoetis
Agency:FWD People
Contributors:Darcy Sefer, Head of Diagnostics Customer Experience Marketing, Zoetis
Leia Behrman, US Diagnostics Cross-Portfolio Communications & Platform Marketing Manager, Zoetis
Catherine Bedford, Creative Director, FWD People
Janice Chung, Senior Designer, FWD People
Heather Swales, Brand and UX Strategist, FWD People
Michael Hernandez, Senior Motion & Visual Designer, FWD People
Alex Gealy, Account Director, FWD People
Emily Feldmesser, Account Manager, FWD People​