| Award: | Silver |
| Award Season: | 2024 |
| Category: | Campaign – B2B/Trade |
| Entry Name: | Zoetis Transforming Diagnostics Campaign – Campaign B2B/Trade |
| Company: | Zoetis |
| Agency: | FWD People |
| Contributors: | Olivia Crone, Associate Account Director, FWD People Emmet Gustafson, Co-Founder, FWD People Hannah Bergeron, Senior Copywriter, FWD People Tashi Scott, Senior Designer, FWD People Janice Chung, Senior Designer, FWD People Michael Hernandez, Senior Motion & Visual Designer, FWD People Stuart Pond, Freelance 3D Animator Reece Jackson, Paid Media Director, FWD People Alex Miller, Head of International, Diagnostics, Zoetis Darcy Sefer, Head of Diagnostics Customer Experience Marketing, Zoetis |